Posts about Advertising & policy

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  1.    Webinar: AVMSD revision
    Advertising & policy

    Webinar: AVMSD revision

    Everything you need to know about the revision of the EU AVMS Directive from the marketers' perspective

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  2.    Compendium of ad fraud knowledge for media investors
    Ad fraudProgrammatic & ad techAdvertising & policyMedia & analytics

    Compendium of ad fraud knowledge for media investors

     The intention of this compendium is to raise awareness of ad fraud among brand owners and to provide the knowledge and best…

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  3.    Implementation Guide for Marketing Communications to Children Commitment
    Advertising & policy

    Implementation Guide for Marketing Communications to Children Commitment

    Initiated by the World Federation of Advertisers and The Consumer Goods Forum, this tool aims to help the retailer and manufacturer…

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  4. Advertising & policy

    Alcohol Marketing: 2015 Year in Review

    In June, the Responsible Marketing Pact, WFA’s flagship programme on responsible alcohol marketing, officially came into…

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  5.    Digital Governance Exchange: Priorities for 2016
    Advertising & policyDigital policyData governancePrivacy & tech

    Digital Governance Exchange: Priorities for 2016

    WFA’s Digital Governance Exchange (DGX) benchmark results looking at brand marketers digital governance priorities for 2016 as…

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  6.    WFA CEO: 2015 in review
    Advertising & policyMarketing strategyMarketing strategy

    WFA CEO: 2015 in review

    WFA CEO Stephan Loerke reflects on te year 2015

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  7.    Delivering Value to Consumers from data
    Advertising & policyDigital policyData governancePrivacy & tech

    Delivering Value to Consumers from data

    Embracing the potential of data whilst securing sustainable flows for the future remains one of the biggest challenges facing the…

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  8.    7 Deadly Sins of Marketing
    Advertising & policyBrand purposeBrand reputationGlobal Marketer Week

    7 Deadly Sins of Marketing

     New research conducted for the WFA has identified the seven key ways that brand marketing is most likely to annoy consumers.…

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