Working groups

Posts about Advertising & policy

Related content

  1. Webinar: AVMSD revision
    Video
    Advertising & policy

    Webinar: AVMSD revision

    Everything you need to know about the revision of the EU AVMS Directive from the marketers' perspective

    Read more about "Webinar: AVMSD revision"
  2. Compendium of ad fraud knowledge for media investors
    Guides & templates
    Ad fraudProgrammatic & ad techAdvertising & policyMedia & analytics

    Compendium of ad fraud knowledge for media investors

     The intention of this compendium is to raise awareness of ad fraud among brand owners and to provide the knowledge and best…

    Read more about "Compendium of ad fraud knowledge for media investors"
  3. Implementation Guide for Marketing Communications to Children Commitment
    Guides & templates
    Advertising & policy

    Implementation Guide for Marketing Communications to Children Commitment

    Initiated by the World Federation of Advertisers and The Consumer Goods Forum, this tool aims to help the retailer and manufacturer…

    Read more about "Implementation Guide for Marketing Communications to Children Commitment"
  4. Expert opinion
    Advertising & policy

    Alcohol Marketing: 2015 Year in Review

    In June, the Responsible Marketing Pact, WFA’s flagship programme on responsible alcohol marketing, officially came into…

    Read more about "Alcohol Marketing: 2015 Year in Review"
  5. Digital Governance Exchange: Priorities for 2016
    Benchmark
    Advertising & policyDigital policyData governancePrivacy & tech

    Digital Governance Exchange: Priorities for 2016

    WFA’s Digital Governance Exchange (DGX) benchmark results looking at brand marketers digital governance priorities for 2016 as…

    Read more about "Digital Governance Exchange: Priorities for 2016"
  6. WFA CEO: 2015 in review
    Expert opinion
    Advertising & policyMarketing strategyMarketing strategy

    WFA CEO: 2015 in review

    WFA CEO Stephan Loerke reflects on te year 2015

    Read more about "WFA CEO: 2015 in review"
  7. Delivering Value to Consumers from data
    Report
    Advertising & policyDigital policyData governancePrivacy & tech

    Delivering Value to Consumers from data

    Embracing the potential of data whilst securing sustainable flows for the future remains one of the biggest challenges facing the…

    Read more about "Delivering Value to Consumers from data"
  8. 7 Deadly Sins of Marketing
    Report
    Advertising & policyBrand purposeBrand reputationGlobal Marketer Week

    7 Deadly Sins of Marketing

     New research conducted for the WFA has identified the seven key ways that brand marketing is most likely to annoy consumers.…

    Read more about "7 Deadly Sins of Marketing"