Posts about Advertising & policy

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  1.    Data Ethics Workshop: Generative AI
    Advertising & policyDigital policyAI

    Data Ethics Workshop: Generative AI

    WFA’s data ethics workshops aim to operationalise the key recommendations put forward in the CMO Guide to Data Ethics in…

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  2.    Joint industry statement against banning green claims on products containing certain substances
    Advertising & policy

    Joint industry statement against banning green claims on products containing certain substances

    WFA has co-signed with 10 other industry organisations a letter urging EU co-legislators to reject the proposed ban of green claims…

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  3.    Unpacking the Digital Services Act: A Q&A session with TikTok
    Advertising & policyDigital policy

    Unpacking the Digital Services Act: A Q&A session with TikTok

    A Q&A session to understand how TikTok is implementing the Digital Services Act and how it will impact advertising on its…

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  4.    Behavioural advertising practices in Europe by Meta
    Advertising & policyDigital policyPrivacy & tech

    Behavioural advertising practices in Europe by Meta

    A detailed overview of recent developments concerning Meta’s behavioural advertising practices in Europe

    Last update:…

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  5.    Unpacking the Digital Services Act: A Q&A session with Meta
    Advertising & policyDigital policyPrivacy & tech

    Unpacking the Digital Services Act: A Q&A session with Meta

    A Q&A session to understand how Meta is implementing the Digital Services Act and how it will impact advertising on its…

    Read more about "Unpacking the Digital Services Act: A Q&A session with Meta"
  6.    DGX Benchmark: Deprecation of third-party cookies and Meta’s CAPI
    Advertising & policyDigital policyPrivacy & tech

    DGX Benchmark: Deprecation of third-party cookies and Meta’s CAPI

    A WFA benchmark on the deprecation of third-party cookies and Meta’s Conversion API (CAPI).

     

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  7.    Are advertisers growing up and slowly embracing aging?
    Advertising & policyInclusive marketing

    Are advertisers growing up and slowly embracing aging?

    Have you heard of Bryan Johnson? He’s the tech entrepreneur who made international headlines because he spends millions of…

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  8.    RAC Programme Meeting Overview (September 2023)
    Advertising & policy

    RAC Programme Meeting Overview (September 2023)

    Meeting overview, presentations and briefings from WFA’s Responsible Advertising and Children (RAC) programme meeting on 20…

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  9.    PAG Meeting Overview (September 2023)
    Advertising & policyDigital policy

    PAG Meeting Overview (September 2023)

    Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 19 September 2023.

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  10.    Will AI boost DEI efforts in advertising or destroy them?
    Advertising & policyInclusive marketingAI

    Will AI boost DEI efforts in advertising or destroy them?

    Several years ago, I launched a website called rentaminority.com where — clue is in the name — you could quickly and…

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  11.    The risks are rising for big brands
    Advertising & policy

    The risks are rising for big brands

    Brands face unprecedented risks and will need the right processes and tools to negotiate these challenges. Will Gilroy, WFA Director…

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  12.    DGX Benchmark: Meta Pixel
    Advertising & policyDigital policyPrivacy & tech

    DGX Benchmark: Meta Pixel

    A WFA benchmark on the use of Meta Pixel in response to recent regulatory decisions finding its use in breach of the…

    Read more about "DGX Benchmark: Meta Pixel"