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  1.    WFA Submission – 2nd report on the application of the GDPR
    Advertising & policyDigital policyGDPR

    WFA Submission – 2nd report on the application of the GDPR

    WFA’s submission to the European Commission 2024 report on the application of the General Data Protection Regulation…

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  2.    Unpacking the Digital Services Act: A Q&A session with Google
    Advertising & policyDigital policy

    Unpacking the Digital Services Act: A Q&A session with Google

    A Q&A session to understand how Google is implementing the Digital Services Act and how it will impact advertising on its…

    Read more about "Unpacking the Digital Services Act: A Q&A session with Google"
  3.    The EU’s plans to regulate green claims: what are they and why are they relevant for advertisers?
    Advertising & policy

    The EU’s plans to regulate green claims: what are they and why are they relevant for advertisers?

    WFA has developed a briefing on the EU’s plans to regulate green claims which outlines the key provisions relevant for…

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  4.    Green Claims Directive – At-a-glance briefing
    Advertising & policy

    Green Claims Directive – At-a-glance briefing

    In March 2023, the European Commission — the EU’s executive body — published a proposal for a Directive on…

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  5.    RAC Programme Meeting Overview (November 2023)
    Advertising & policy

    RAC Programme Meeting Overview (November 2023)

    Meeting overview, presentations and briefings from WFA’s Responsible Advertising and Children (RAC) programme meeting on 29…

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  6.    DGX meeting overview (November 2023)
    Advertising & policyDigital policyPrivacy & tech

    DGX meeting overview (November 2023)

    Overview of the Digital Governance Exchange meeting held remotely on 30 November 2023.

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  7.    WFA position paper on DMA implementation
    Advertising & policyDigital policy

    WFA position paper on DMA implementation

    WFA developed a position paper on the implementation of the DMA provisions on transparency in advertising performance measurement…

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  8.    PAG Meeting Overview (November 2023)
    Advertising & policyDigital policy

    PAG Meeting Overview (November 2023)

    Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 28 November 2023.

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  9.    Data Ethics Workshop: Generative AI
    Advertising & policyDigital policyAI

    Data Ethics Workshop: Generative AI

    WFA’s data ethics workshops aim to operationalise the key recommendations put forward in the CMO Guide to Data Ethics in…

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  10.    Joint industry statement against banning green claims on products containing certain substances
    Advertising & policy

    Joint industry statement against banning green claims on products containing certain substances

    WFA has co-signed with 10 other industry organisations a letter urging EU co-legislators to reject the proposed ban of green claims…

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  11.    Unpacking the Digital Services Act: A Q&A session with TikTok
    Advertising & policyDigital policy

    Unpacking the Digital Services Act: A Q&A session with TikTok

    A Q&A session to understand how TikTok is implementing the Digital Services Act and how it will impact advertising on its…

    Read more about "Unpacking the Digital Services Act: A Q&A session with TikTok"
  12.    Behavioural advertising practices in Europe by Meta
    Advertising & policyDigital policyPrivacy & tech

    Behavioural advertising practices in Europe by Meta

    A detailed overview of recent developments concerning Meta’s behavioural advertising practices in Europe

    Last update:…

    Read more about "Behavioural advertising practices in Europe by Meta"