Posts about Agency remuneration

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  1.    Survey: Covid-19 global response (April 2020)
    Trends & forecastsMarketing strategyMarketing structureMarketing operationsMarketing strategy

    Survey: Covid-19 global response (April 2020)

    The second wave of research gathered input from senior multinational marketers on how they are reacting to the global Covid-19…

    Read more about "Survey: Covid-19 global response (April 2020)"
  2.    Webinar: Better sponsorship outcomes through better category management
    Marketing procurementMarketing strategyMarketing procurementMarketing strategy

    Webinar: Better sponsorship outcomes through better category management

    This webinar examines processes and tools for better sponsorship investment management.

    Read more about "Webinar: Better sponsorship outcomes through better category management"
  3.    Benchmark: Media Buying In South Korea
    Marketing procurementMarketing procurement

    Benchmark: Media Buying In South Korea

    WFA member benchmark on Media Buying In South Korea

    Read more about "Benchmark: Media Buying In South Korea"
  4.    Maintaining an appropriate level of governance with agencies
    Marketing procurementMarketing procurement

    Maintaining an appropriate level of governance with agencies

    Financial Progression has released a bulletin for WFA members to assist them in deciding how best to undertake their contract…

    Read more about "Maintaining an appropriate level of governance with agencies"
  5.    Survey: Covid-19 global response (March 2020)
    Trends & forecastsMarketing strategyMarketing structureMarketing operationsMarketing strategy

    Survey: Covid-19 global response (March 2020)

    This survey gathered input from senior multinational marketers on how they are reacting to the global Covid-19 epidemic.

    Read more about "Survey: Covid-19 global response (March 2020)"
  6.    Value at the time of the virus
    Agency management

    Value at the time of the virus

    Marketing procurement can help brands and their agencies in this rapidly-changing environment. Laura Forcetti, WFA’s Global…

    Read more about "Value at the time of the virus"
  7.    Webinar: Crisis clinic - Sponsorship and experiential marketing during COVID-19
    ChannelsMarketing procurementMarketing structureMarketing procurement

    Webinar: Crisis clinic - Sponsorship and experiential marketing during COVID-19

    This webinar focusses on what marketing and marketing procurement professionals need to consider regarding sponsorship and…

    Read more about "Webinar: Crisis clinic - Sponsorship and experiential marketing during COVID-19"
  8.    Transparency in global production
    Marketing procurementMarketing procurement

    Transparency in global production

    Survey on global content production transparency.

    Read more about "Transparency in global production"
  9.    Sourcing Forum meeting overview (December 2019)
    Marketing procurementMarketing procurement

    Sourcing Forum meeting overview (December 2019)

    Overview of the Sourcing Forum held on December 4th, 2019 in New York.

    Read more about "Sourcing Forum meeting overview (December 2019)"
  10.    Benchmark: Fixed fees for creative assets
    Marketing procurementCMO ForumMarketing procurement

    Benchmark: Fixed fees for creative assets

    This WFA member benchmark covers how brands are dealing with fixed rates for the development of creative assets (not production), in…

    Read more about "Benchmark: Fixed fees for creative assets"
  11.    Benchmark: Category Management of Market Research & Insights
    Marketing procurementMarketing procurement

    Benchmark: Category Management of Market Research & Insights

     WFA member bechmark on category management of market research & insights. For additional details, please log in.

    Read more about "Benchmark: Category Management of Market Research & Insights"
  12.    Sourcing Forum meeting overview (November 2019)
    Marketing procurementMarketing procurement

    Sourcing Forum meeting overview (November 2019)

    Overview of the Sourcing Forum held on November 7th, 2019 in Singapore.

    Read more about "Sourcing Forum meeting overview (November 2019)"