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Agencies & partnersAgency remunerationAgency management
Benchmark: Recommended integrated creative agencies & overview of compensation for pitch submissions
WFA member benchmark covering 1) recommended integrated creative agencies & 2) high level overview of compensation model for…
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Agency remunerationAdvertising & policy
WFA response to the WHO consultation on the first draft of the Global Alcohol Action Plan 2022-2030
The global action plan looks to to strengthen the implementation of the Global Strategy to Reduce the Harmful Use of…
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Agencies & partnersAgency remuneration
Spotlight: Media Contract Guidance in China
This Webinar is for marketing, media and sourcing specialists who are responsible for Media Contracts and have a particular interest…
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Agencies & partnersAgency evaluationAgency remunerationAgency managementMarketing procurementMarketing procurement
Spotlight: The impact of the pandemic on the agency business
Structures, financial and predictions – what WFA members should watch out for.
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Agency remunerationTrends & forecastsMarketing strategyMarketing structureMarketing operationsMarketing strategy
Survey: Covid-19 global response (September 2020)
The fourth wave of research again gathered input from senior multinational marketers on how they are reacting to the ongoing global…
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ChannelsAgencies & partnersAgency remuneration
Benchmark: Agency barter
This benchmark examines the usage of agency barter & principal buying/trading offerings.
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Agencies & partnersAgency remunerationMarketing procurementMarketing technologyMarketing procurementMarketing technology
Benchmark: e-invoicing solutions
This member benchmark examines the usage of e-invoicing solutions.
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Agency remunerationTrends & forecastsMarketing strategyMarketing structureMarketing operationsMarketing strategy
Survey: Covid-19 global response (June 2020)
The third wave of research again gathered input from senior multinational marketers on how they are reacting to the ongoing global…
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Agencies & partnersAgency evaluationAgency remunerationAgency managementMarketing procurementRetail media & ecommerceMarketing procurement
Webinar+: Crisis clinic – Managing your agency remuneration models during and after the Covid-19 crisis
In this interactive panel and clinic, experts discuss the expected Covid-19 impact on global agency remuneration models, and how you…
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Agencies & partnersAgency evaluationAgency remunerationMarketing procurementMarketing procurement
Webinar: Client-agency performance evaluations: the agency view
One of the most valuable tools an advertiser has to elevate their client-agency relationship and performance is a formal agency…
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Agencies & partnersAgency evaluationAgency remunerationAgency managementMarketing structure
Webinar+: Crisis Clinic – Managing your agencies during and after the COVID-19 crisis
As the COVID-19 pandemic continues to unfold, how should your agency partnerships adapt and evolve? What are the major challenges…
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Agencies & partnersAgency remunerationMarketing procurementMarketing procurement
Benchmark: Calculation methods for social media savings
This member benchmark examines calculation methods for social media savings.