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Agencies & partnersAgency remunerationMarketing procurementMarketing procurement
Benchmark on media agency rate
Benchmarked media agency rates by role for Germany, UK and US.
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Agencies & partnersAgency evaluationAgency remunerationMarketing procurementMarketing procurement
Marketing Sourcing KPIs
The most common financial, sourcing and agency performance metrics and KPIs used by members (also covering procurement value beyond…
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Programmatic & ad techAgencies & partnersAgency remunerationAd techMarketing procurementMarketing procurement
Benchmark on retargeting investment & approach
Benchmark to determine the level of investment typically committed to retargeting / remarketing by global brands.
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Agencies & partnersAgency remuneration
Webinar: Global Agency Remuneration & Performance Incentives in 2015
Much has changed in recent years with the growth in agency proliferation, improved analytics and the growth in social. This in-depth…
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Ad fraudAudience measurementAgencies & partnersAgency evaluationAgency remunerationMedia & analytics
Survey on ROMI - Your approach & measurement
Survey to determine the reasons for tracking Return On Marketing Investment, how this is approached globally, the metrics used and…
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Agencies & partnersAgency remunerationAgency rostersAgency management
Survey on adserving management & payment
Survey on ad-server management, including the number of suppliers worked with globally and whether this is increasing or being…
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Agencies & partnersAgency remunerationMarketing procurementMarketing procurement
Benchmark on cost variation in rate cards
Benchmark on variation in costs from creative agencies in relation to project rate cards vs. retainer rate cards.
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Agencies & partnersAgency evaluationAgency remunerationAgency managementMarketing procurementMarketing procurement
Benchmark on health and safety compliance and media agency contracts
Benchmark on whether clients have sight of the impact of health and safety compliance on media agency contracts.
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Agencies & partnersAgency remunerationMarketing procurementMarketing procurement
Benchmark on creative and digital agency rates 2015
Benchmark on average creative and digital agency rates across primary agency roles, covering major markets w/w.
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Agencies & partnersAgency evaluationAgency remuneration
Guide on Global Agency Remuneration Trends and the use of performance metrics (2014)
A WFA report on how global trends in performance based remuneration are evolving, and how metrics are weighted by agency type.
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Agencies & partnersAgency evaluationAgency remunerationMarketing procurementMarketing procurement
Survey on sourcing events
Survey on how members source Events marketing suppliers, looking at procurement category coverage, average spend by supplier type…
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Agencies & partnersAgency remunerationMarketing procurementMarketing procurement
Survey on evolution of payment terms
Survey on how payment terms, supplier financing and pre-payments vary by supplier type.
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