Posts about Agency remuneration

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  1.    Benchmark on media agency rate
    Agencies & partnersAgency remunerationMarketing procurementMarketing procurement

    Benchmark on media agency rate

    Benchmarked media agency rates by role for Germany, UK and US.

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  2.    Marketing Sourcing KPIs
    Agencies & partnersAgency evaluationAgency remunerationMarketing procurementMarketing procurement

    Marketing Sourcing KPIs

    The most common financial, sourcing and agency performance metrics and KPIs used by members (also covering procurement value beyond…

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  3.    Benchmark on retargeting investment & approach
    Programmatic & ad techAgencies & partnersAgency remunerationAd techMarketing procurementMarketing procurement

    Benchmark on retargeting investment & approach

    Benchmark to determine the level of investment typically committed to retargeting / remarketing by global brands. 

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  4.    Webinar: Global Agency Remuneration & Performance Incentives in 2015
    Agencies & partnersAgency remuneration

    Webinar: Global Agency Remuneration & Performance Incentives in 2015

    Much has changed in recent years with the growth in agency proliferation, improved analytics and the growth in social. This in-depth…

    Read more about "Webinar: Global Agency Remuneration & Performance Incentives in 2015"
  5.    Survey on ROMI - Your approach & measurement
    Ad fraudAudience measurementAgencies & partnersAgency evaluationAgency remunerationMedia & analytics

    Survey on ROMI - Your approach & measurement

    Survey to determine the reasons for tracking Return On Marketing Investment, how this is approached globally, the metrics used and…

    Read more about "Survey on ROMI - Your approach & measurement"
  6.    Survey on adserving management & payment
    Agencies & partnersAgency remunerationAgency rostersAgency management

    Survey on adserving management & payment

    Survey on ad-server management, including the number of suppliers worked with globally and whether this is increasing or being…

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  7.    Benchmark on cost variation in rate cards
    Agencies & partnersAgency remunerationMarketing procurementMarketing procurement

    Benchmark on cost variation in rate cards

    Benchmark on variation in costs from creative agencies in relation to project rate cards vs. retainer rate cards.

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  8.    Benchmark on health and safety compliance and media agency contracts
    Agencies & partnersAgency evaluationAgency remunerationAgency managementMarketing procurementMarketing procurement

    Benchmark on health and safety compliance and media agency contracts

    Benchmark on whether clients have sight of the impact of health and safety compliance on media agency contracts.

    Read more about "Benchmark on health and safety compliance and media agency contracts"
  9.    Benchmark on creative and digital agency rates 2015
    Agencies & partnersAgency remunerationMarketing procurementMarketing procurement

    Benchmark on creative and digital agency rates 2015

    Benchmark on average creative and digital agency rates across primary agency roles, covering major markets w/w.

    Read more about "Benchmark on creative and digital agency rates 2015"
  10.    Guide on Global Agency Remuneration Trends and the use of performance metrics (2014)
    Agencies & partnersAgency evaluationAgency remuneration

    Guide on Global Agency Remuneration Trends and the use of performance metrics (2014)

    A WFA report on how global trends in performance based remuneration are evolving, and how metrics are weighted by agency type.

    Read more about "Guide on Global Agency Remuneration Trends and the use of performance metrics (2014)"
  11.    Survey on sourcing events
    Agencies & partnersAgency evaluationAgency remunerationMarketing procurementMarketing procurement

    Survey on sourcing events

    Survey on how members source Events marketing suppliers, looking at procurement category coverage, average spend by supplier type…

    Read more about "Survey on sourcing events"
  12.    Survey on evolution of payment terms
    Agencies & partnersAgency remunerationMarketing procurementMarketing procurement

    Survey on evolution of payment terms

    Survey on how payment terms, supplier financing and pre-payments vary by supplier type.

    Read more about "Survey on evolution of payment terms"