Posts about Agency remuneration

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1. 
   Benchmark
   Agency managementMarketing procurementMarketing procurement

   Benchmark: 3rd-party consultant to manage the Client-Agency relationship

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2. 
   Event reports
   Marketing procurementMarketing operationsMarketing procurement

   Sourcing Forum meeting overview (April 2019)

   Overview of the Sourcing Forum held on April 24th, 2019 in Shanghai.

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3. 
   Benchmark
   Agency managementMarketing procurementContent marketingMarketing procurement

   Global Content Production Ecosystem 2018

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4. 
   Event reports
   Marketing procurementMarketing procurement

   Sourcing Forum meeting overview (March 2019)

   Overview of the Sourcing Forum held on March 27th, 2019 in Lisbon.

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5. 
   Benchmark
   Marketing procurementMarketing procurement

   Benchmark: Category management pass-through or 3rd party costs

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6. 
   BenchmarkReport
   Marketing procurementMarketing structureMarketing procurement

   Media Agency Models & Remuneration 2019

   This report covers how 50 companies structure their global media agency relationships and how these relationships are expected to…

   Read more about "Media Agency Models & Remuneration 2019"
7. 
   BenchmarkVideo
   Marketing procurementMarketing procurement

   Webinar: Global Agency Remuneration 2018

   A webinar covering some of the key findings from our joint study on Global Agency Remuneration with The Observatory…

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8. 
   Press releasesReport
   Agency managementMarketing procurementMarketing procurement

   7 in 10 clients: changing remuneration models will improve relations with agencies

   Use of performance and value-based remuneration continues to rise as advertisers put greater emphasis on outputs

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9. 
   Benchmark
   Trends & forecastsMarketing procurementMarketing strategyMarketing procurementMarketing strategy

   Global Agency Remuneration 2018

   This document contains the results of an online survey conducted in Q3 2018, which explored the evolution of global agency…

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10. 
    Benchmark
    Agency managementMarketing procurementMarketing capabilitiesMarketing organisationMarketing procurement

    Benchmark on Engaging with local freelancers in Europe

     WFA benchmark with insights on how to engage with relevant freelancer talent locally.

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11. 
    Benchmark
    Trends & forecastsAgency managementMarketing effectivenessMarketing procurementMarketing procurement

    Survey on Performance Marketing

    The latest survey by WFA on Performance Marketing to better understand how much companies are investing in performance approaches,…

    Read more about "Survey on Performance Marketing"
12. 
    Event reports
    Marketing capabilitiesMarketing operations

    8 insights for global marketers on sourcing content production

    Advertisers have to produce more content, faster, better and with same or less budget. They also have to choose between a wide range…

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