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Benchmark on payment terms regulations for marketing products and services
WFA member benchmark. For additional details, please log in.
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Agency managementMarketing procurementMarketing procurement
Remuneración de agencias Latam
El presente estudio tiene como objetivo entregar una mirada actual a la forma en la que los anunciantes remuneran a sus agencias en…
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Benchmark on Production Pre-payments
WFA member benchmark. For additional details, please log in.
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Ad fraudAgency management
Código de buenas prácticas en licitaciones de agencias de publicidad (PERU)
El presente Código tiene como objetivo facilitar los procesos comerciales de Licitaciones entre Anunciantes y Agencias de…
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Agency managementMarketing strategyCMO ForumMarketing capabilitiesMarketing operationsMarketing organisationMarketing strategy
Survey on Influencer Marketing
WFA member survey. For additional details, please log in.
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Marketing procurementMarketing procurement
Deliverable-driven agency payments
Seven tips for more effective agency compensation
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Trends & forecastsAgency managementBrand reputationInfluencer marketingMarketing strategyMarketing structureCMO ForumMarketing strategy
Survey on Social Media & Social Content Management 2017
WFA member survey. For additional details, please log in.
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Ad fraudAudience measurementAdvertising & policyMedia & analyticsPrivacy & tech
Survey results: Paying for 3rd party verification
WFA member survey. For additional details, please log in.
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Global Marketer WeekMarketing procurementMarketing procurement
Best practice: global media transparency & contracts (2017)
Challenges with contracts, transparency and remuneration are considerable and commonplace among members. The Transparency…
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Programmatic & ad techAd techCross-media measurementMedia & analytics
Programmatic management fee benchmarking
WFA member benchmark. For additional details, please log in.
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Agency managementMarketing procurementMarketing organisationMarketing procurement
Marketing Procurement Maturity Assessment 2017
WFA member survey. For additional details, please log in.