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  1.    WFA Global Marketing Effectiveness report
    Marketing effectivenessMarketing structureCMO Forum

    WFA Global Marketing Effectiveness report

    This document provides an overview of results of a study into marketing effectiveness amongst WFA members.

    Read more about "WFA Global Marketing Effectiveness report"
  2.    Benchmark: Recommended tools and partners for influencer marketing
    Influencer marketingCMO Forum

    Benchmark: Recommended tools and partners for influencer marketing

    This WFA member benchmark covers recommended tools and partners for influencer marketing.

    Read more about "Benchmark: Recommended tools and partners for influencer marketing"
  3.    WFA Influencer marketing survey
    Influencer marketingCMO Forum

    WFA Influencer marketing survey

    WFA surveyed its members on their utilization of influencer marketing - how they worked with influencers, measurable impact,…

    Read more about "WFA Influencer marketing survey"
  4.    See the six shortlisted nominees for WFA Global Marketer of the Year
    Global Marketer of the YearCMO Forum

    See the six shortlisted nominees for WFA Global Marketer of the Year

    The shortlisted candidates for this year’s WFA Global Marketer of the Year talk about their roles in a new series of videos…

    Read more about "See the six shortlisted nominees for WFA Global Marketer of the Year"
  5.    Benchmark: Fixed fees for creative assets
    Marketing procurementCMO ForumMarketing procurement

    Benchmark: Fixed fees for creative assets

    This WFA member benchmark covers how brands are dealing with fixed rates for the development of creative assets (not production), in…

    Read more about "Benchmark: Fixed fees for creative assets"
  6.    7 things to keep in mind when designing for integration
    CMO ForumDigital media transformation

    7 things to keep in mind when designing for integration

    There are a few areas that research and experience suggest are important to focus on for delivering effective communication at pace…

    Read more about "7 things to keep in mind when designing for integration"
  7.    KPIs to consider when buying on TV in the MEA region
    ChannelsCMO Forum

    KPIs to consider when buying on TV in the MEA region

    WFA member benchmark on common KPIs brands look at when buying on TV for the MEA region (or Middle East).

    Read more about "KPIs to consider when buying on TV in the MEA region"
  8.    Standalone digital roles to diminish as big multinationals aim for more integrated, agile structures
    CMO Forum

    Standalone digital roles to diminish as big multinationals aim for more integrated, agile structures

    Efforts to create truly integrated campaigns are still a work in progress for many

    Read more about "Standalone digital roles to diminish as big multinationals aim for more integrated, agile structures"
  9.    WFA President and CEO acknowledged for helping shape the digital industry
    CMO ForumDigital media transformation

    WFA President and CEO acknowledged for helping shape the digital industry

    Raja Rajamannar and Stephan Loerke are named among 'The Drum Digerati 2019', a list of the world's top 100 digital marketing…

    Read more about "WFA President and CEO acknowledged for helping shape the digital industry"
  10.    Webinar: Designing for integration
    CMO Forum

    Webinar: Designing for integration

    Are you responsible for delivering integrated communication? Watch this webinar to hear from Jonathan Turner, Chairman of OxfordSM,…

    Read more about "Webinar: Designing for integration"
  11.    Recommended law firms with global agency contract drafting experience
    CMO Forum

    Recommended law firms with global agency contract drafting experience

    This benchmark gathers recommendations from WFA members on law firms with specialist experience with global agency contracts.

    Read more about "Recommended law firms with global agency contract drafting experience"
  12.    Designing for integration: Global marketing communications organisation research
    Agency managementCMO Forum

    Designing for integration: Global marketing communications organisation research

    This report explores global marcomms structures, roles and capabilities of client-side marketers. The survey questions and the…

    Read more about "Designing for integration: Global marketing communications organisation research"