Posts about CMO Forum

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1. 
   Expert opinion
   Marketing strategyMarketing capabilitiesMarketing strategy

   Five CMO lessons from Cannes

   While many celebrated on the Croisette, the WFA gathered 25 leading CMOs together to identify ways to solve the big challenges…

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2. 
   Benchmark
   Agencies & partnersIntegrated marketingMedia & analyticsMarketing structureIntegrated marketingMarketing capabilities

   Survey Results: Marketing Capability Programmes

   WFA member survey. For additional details, please log in.

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3. 
   Expert opinion

   All change at Cannes

   Change was in the air at Cannes Lions this year. Rob Dreblow, WFA's Global Head of Marketing Services, explains why this is a…

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4. 
   Benchmark
   Agencies & partnersAgency evaluationAgency remunerationIntegrated marketingTrends & forecastsAgency managementBrand reputationInfluencer marketingMarketing strategyMarketing structureIntegrated marketingMarketing strategy

   Survey on Social Media & Social Content Management 2017

    WFA member survey. For additional details, please log in.

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5. 
   Benchmark
   Agencies & partnersAgency evaluationIntegrated marketingMarketing procurementIntegrated marketingMarketing procurement

   Benchmark on Integrated Production

   WFA member benchmark. For additional details, please log in.

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6. 
   Benchmark
   Agencies & partnersAgency evaluationIntegrated marketingAgency managementInfluencer marketingMarketing procurementIntegrated marketingMarketing procurement

   Benchmark on recommended influencer agencies

   WFA member benchmark. For additional details, please log in.

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7. 
   Report
   Brand reputation

   Brand safety: steps to consider (2017)

    The following, non-exhaustive list, emerged from a WFA member-only round-table discussion during a CDO Forum.

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8. Expert opinion

   9 rules on how to approach marketing innovation

   The first CMOFORUM of the year kicked off in Singapore in February.

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9. 
   Benchmark
   ChannelsAgencies & partnersAgency evaluationAgency managementMarketing organisation

   Benchmark on recommended etail content agencies

    WFA member benchmark. For additional details, please log in.

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10. 
    BenchmarkReport
    Agencies & partnersIntegrated marketingAgency managementMarketing strategyIntegrated marketingMarketing strategy

    Survey on Briefing for integrated communications (2017)

    WFA member survey. For additional details, please log in.

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11. 
    BenchmarkReport
    Ad techMarketing strategyDigital media transformationMarketing strategy

    10 steps to close the gap between digital consumers and businesses

       

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12. 
    Report
    CreativityContent marketingMarketing operations

    5 ways to make newsrooms & content more effective

      WFA members only content. Please log in to access this document.

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