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In a year where the technicalities and transparency issues of media came under severe scrutiny, great brand stories are a critical…
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ChannelsAgencies & partnersAgency evaluationIntegrated marketingIntegrated marketing
Benchmark on Customer experience transformation
WFA member benchmark. For additional details, please log in.
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Marketing strategyMarketing capabilitiesMarketing strategy
Five CMO lessons from Cannes
While many celebrated on the Croisette, the WFA gathered 25 leading CMOs together to identify ways to solve the big challenges…
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Agencies & partnersIntegrated marketingMedia & analyticsMarketing structureIntegrated marketingMarketing capabilities
Survey Results: Marketing Capability Programmes
WFA member survey. For additional details, please log in.
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All change at Cannes
Change was in the air at Cannes Lions this year. Rob Dreblow, WFA's Global Head of Marketing Services, explains why this is a…
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Agencies & partnersAgency evaluationAgency remunerationIntegrated marketingTrends & forecastsAgency managementBrand reputationInfluencer marketingMarketing strategyMarketing structureIntegrated marketingMarketing strategy
Survey on Social Media & Social Content Management 2017
WFA member survey. For additional details, please log in.
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Agencies & partnersAgency evaluationIntegrated marketingMarketing procurementIntegrated marketingMarketing procurement
Benchmark on Integrated Production
WFA member benchmark. For additional details, please log in.
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Agencies & partnersAgency evaluationIntegrated marketingAgency managementInfluencer marketingMarketing procurementIntegrated marketingMarketing procurement
Benchmark on recommended influencer agencies
WFA member benchmark. For additional details, please log in.
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Brand reputation
Brand safety: steps to consider (2017)
The following, non-exhaustive list, emerged from a WFA member-only round-table discussion during a CDO Forum.
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9 rules on how to approach marketing innovation
The first CMOFORUM of the year kicked off in Singapore in February.
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ChannelsAgencies & partnersAgency evaluationAgency managementMarketing organisation
Benchmark on recommended etail content agencies
WFA member benchmark. For additional details, please log in.