Posts about CMO Forum

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  1.    Five CMO lessons from Cannes
    Marketing strategyMarketing capabilitiesMarketing strategy

    Five CMO lessons from Cannes

    While many celebrated on the Croisette, the WFA gathered 25 leading CMOs together to identify ways to solve the big challenges…

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  2.    Survey Results: Marketing Capability Programmes
    Agencies & partnersIntegrated marketingMedia & analyticsMarketing structureIntegrated marketingMarketing capabilities

    Survey Results: Marketing Capability Programmes

    WFA member survey. For additional details, please log in.

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  3.    All change at Cannes

    All change at Cannes

    Change was in the air at Cannes Lions this year. Rob Dreblow, WFA's Global Head of Marketing Services, explains why this is a…

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  4.    Survey on Social Media & Social Content Management 2017
    Agencies & partnersAgency evaluationAgency remunerationIntegrated marketingTrends & forecastsAgency managementBrand reputationInfluencer marketingMarketing strategyMarketing structureIntegrated marketingMarketing strategy

    Survey on Social Media & Social Content Management 2017

     WFA member survey. For additional details, please log in.

    Read more about "Survey on Social Media & Social Content Management 2017"
  5.    Benchmark on Integrated Production
    Agencies & partnersAgency evaluationIntegrated marketingMarketing procurementIntegrated marketingMarketing procurement

    Benchmark on Integrated Production

    WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on Integrated Production"
  6.    Benchmark on recommended influencer agencies
    Agencies & partnersAgency evaluationIntegrated marketingAgency managementInfluencer marketingMarketing procurementIntegrated marketingMarketing procurement

    Benchmark on recommended influencer agencies

    WFA member benchmark. For additional details, please log in.

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  7.    Brand safety: steps to consider (2017)
    Brand reputation

    Brand safety: steps to consider (2017)

     The following, non-exhaustive list, emerged from a WFA member-only round-table discussion during a CDO Forum.

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  8. 9 rules on how to approach marketing innovation

    The first CMOFORUM of the year kicked off in Singapore in February.

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  9.    Benchmark on recommended etail content agencies
    ChannelsAgencies & partnersAgency evaluationAgency managementMarketing organisation

    Benchmark on recommended etail content agencies

     WFA member benchmark. For additional details, please log in.

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  10.    Survey on Briefing for integrated communications (2017)
    Agencies & partnersIntegrated marketingAgency managementMarketing strategyIntegrated marketingMarketing strategy

    Survey on Briefing for integrated communications (2017)

    WFA member survey. For additional details, please log in.

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  11.    10 steps to close the gap between digital consumers and businesses
    Ad techMarketing strategyDigital media transformationMarketing strategy

    10 steps to close the gap between digital consumers and businesses

       

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  12.    5 ways to make newsrooms & content more effective
    CreativityContent marketingMarketing operations

    5 ways to make newsrooms & content more effective

      WFA members only content. Please log in to access this document.

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