KPIs to consider when buying on TV in the MEA region

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WFA member benchmark on common KPIs brands look at when buying on TV for the MEA region (or Middle East).

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Benchmark

25 November 2019

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Tags: Julia Kraft Benchmark Middle East & Africa CMO Forum Media Media auditing & consulting Agencies & partners Agency remuneration Channels

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Benchmark

25 November 2019

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KPIs to consider when buying on TV in the MEA region

KPIs to consider when buying on TV in the MEA region

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WFA

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