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  1.    Effie Awards launches in Pakistan
    Creativity

    Effie Awards launches in Pakistan

    PAS Awards marketing effectiveness award rebranded as Effie Awards Pakistan

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  2.    Webinar: Achieving data-driven marketing success - Balancing the need for mindset alongside strategy
    Digital policyGDPRContent marketing

    Webinar: Achieving data-driven marketing success - Balancing the need for mindset alongside strategy

    In a post-GDPR world, success in data-driven marketing requires a clear and rigorous strategy identifying the use and application of…

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  3.    5 of the Most Contagious ideas of 2018
    CreativityMarketing effectiveness

    5 of the Most Contagious ideas of 2018

    From embracing risk to admitting your imperfections and taking a stand

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  4.    Survey on Performance Marketing
    Agencies & partnersAgency evaluationAgency remunerationTrends & forecastsAgency managementMarketing effectivenessMarketing procurementMarketing procurement

    Survey on Performance Marketing

    The latest survey by WFA on Performance Marketing to better understand how much companies are investing in performance approaches,…

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  5.    Creativity is more important than data, say four out of 10 Norwegian advertisers
    CreativityMarketing capabilities

    Creativity is more important than data, say four out of 10 Norwegian advertisers

    Big Advertiser Report findings released at ANFO’s annual conference

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  6.    Mobility campaign wins top award in Spain
    Creativity

    Mobility campaign wins top award in Spain

    Toyota campaign “Driving how you think” wins the Spanish Association of Advertisers (AEA) Effectiveness Grand…

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  7.    Campaign about ‘indoor generation’ awarded in Denmark
    Creativity

    Campaign about ‘indoor generation’ awarded in Denmark

    Danish roof and skylights manufacturing company wins True Award Grand Prix

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  8.    Data Driven Marketing 2018 survey results
    Agency evaluationIntegrated marketingTrends & forecastsCross-media measurementMedia & analyticsMarketing strategyMarketing structureIntegrated marketingMarketing capabilitiesMarketing strategy

    Data Driven Marketing 2018 survey results

    WFA introduces the latest research results on data-driven marketing, in partnership with The Customer Feedback

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  9.    The Road to Content Excellence
    Integrated marketingBrand purposeMedia & analyticsMarketing strategyMarketing structureIntegrated marketingMarketing capabilitiesMarketing strategy

    The Road to Content Excellence

    The opportunities offered by the new social and digital landscape have led to a content revolution, and the rules of the game have…

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  10.    Report: The Road to Content Excellence
    Integrated marketingBrand purposeMedia & analyticsMarketing strategyMarketing structureIntegrated marketingMarketing capabilitiesMarketing strategy

    Report: The Road to Content Excellence

    WFA member report. For additional details, please log in.

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  11.    DGX benchmark on Facebook’s classification of 1st vs 3rd party
    Advertising & policyDigital policyMedia & analyticsData governancePrivacy & techGDPR

    DGX benchmark on Facebook’s classification of 1st vs 3rd party

    WFA member benchmark. For additional details, please log in.

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  12.    Digital Advertising to children under GDPR
    Advertising & policyDigital policyAd techData governancePrivacy & techGDPR

    Digital Advertising to children under GDPR

    Under the EU General Data Protection Regulation (GDPR), companies engaging with kids online require parental consent for the…

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