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The State of Advertising
WFA has teamed up with The Economist Group for a study into the current state of advertising.
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Audience measurementProgrammatic & ad techAd techMarketing technologyDigital media transformationMarketing technology
APAC Programmatic Maturity Report 2018
WFA member report. For additional details, please log in.
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Marketing strategyDigital media transformationMarketing organisationMarketing strategyMedia transformation
Media Transformation Case Study: Deutsche Telekom
This document examines the international ‘media transformation’ that Deutsche Telekom has been through over recent years…
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Programmatic & ad techTrends & forecastsMarketing strategyMarketing technologyDigital media transformationMarketing strategyMarketing technology
Benchmark: Programmatic Practice & Proficiency in APAC
23 senior client-side marketers and leaders across the Asia Pacific Region provided their responses to 6 questions on programmatic…
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Programmatic & ad techMarketing strategyMarketing technologyDigital media transformationMarketing strategyMarketing technology
WFA study ranks countries by programmatic maturity
Advertisers need to tailor approach according to market development
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Ad fraudProgrammatic & ad techAdvertising & policyDigital policyAd techMedia & analyticsData governancePrivacy & techGDPRMarketing technologyDigital media transformationMarketing technology
Survey on the Future of Programmatic Media
WFA member survey. For additional details, please log in.
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Advertising & policyDigital policyData governancePrivacy & techGDPRDigital media transformation
Are you ready for GDPR? The WFA guide to GDPR guide for Marketers (2017)
When it comes to the EU’s new General Data Protection Regulation, 7 out of 10 marketers are in the dark. Maybe you’re…
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Ad techMedia & analyticsMarketing technologyDigital media transformationMarketing technology
Benchmark on Ad pre-testing
WFA member benchmark. For additional details, please log in.
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Ad fraudAudience measurementProgrammatic & ad techTrends & forecastsAd techCross-media measurementMedia & analyticsPrivacy & techMarketing effectivenessMarketing technologyDigital media transformationMarketing technology
Survey on Global Ad Viewability & Ad Fraud levels
WFA member benchmark. For additional details, please log in.
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Digital media transformation
Four lessons from dmexco
Whether dmexco replaces Cannes as the ‘go-to’ event on the marketing calendar remains to be seen, but there’s no…
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Digital policyAd techMedia & analyticsData governancePrivacy & techGlobal Marketer WeekMarketing technologyDigital media transformationMarketing technology
Recommendations to master data & tech (2017)
The Data & Technology workshops considered how organisations should be approaching their technology and programmatic model…
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Ad techMarketing strategyCMO ForumDigital media transformationMarketing strategy
10 steps to close the gap between digital consumers and businesses