Posts about Digital media transformation

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  1.    Five step process to Data Driven Marketing (2017)
    Ad techMedia & analyticsPrivacy & techCMO ForumDigital media transformation

    Five step process to Data Driven Marketing (2017)

       

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  2.    ‘SPARCS’ – a framework to plan for your digital transformation
    CMO ForumDigital media transformation

    ‘SPARCS’ – a framework to plan for your digital transformation

     The following advice relating to digital transformation emerged from FutureMarketer during a WFA meeting.

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  3.    Considerations on the road to digital transformation (2017)
    Marketing technologyCMO ForumDigital media transformationMarketing technology

    Considerations on the road to digital transformation (2017)

     Members only content. Please log in to view.

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  4.    Survey results on Programmatic & trading desks
    Programmatic & ad techTrends & forecastsAd techMedia & analyticsMarketing strategyDigital media transformationMarketing strategy

    Survey results on Programmatic & trading desks

     WFA member survey. For additional details, please log in.

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  5.    “Gotta catch ‘em all!” 5 digital trends at dmexco 2016
    Digital media transformation

    “Gotta catch ‘em all!” 5 digital trends at dmexco 2016

    dmexco is the kind of digital marketing event you should prepare for in advance to get the most out of.

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  6.    Report on global media transformation
    Agency managementMarketing strategyDigital media transformationMarketing strategy

    Report on global media transformation

    Client-side media roles are undergoing considerable change in response to the digitisation of media. How prepared are clients are…

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  7.    Webinar: The journey towards customer-centricity
    Marketing effectivenessDigital media transformation

    Webinar: The journey towards customer-centricity

    The disruptive nature of digital continues to open up new channels, generating new communication opportunities between businesses…

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  8.    Survey on data driven marketing (DDM)
    Media & analyticsDigital media transformation

    Survey on data driven marketing (DDM)

    This WFA study aims to provide insight into data being collected and its application by marketers, in pursuit of more effective and…

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  9.    Survey on Digital Transformation
    Marketing strategyMarketing technologyCMO ForumDigital media transformationMarketing strategyMarketing technology

    Survey on Digital Transformation

    The aim of this study is to provide insight into the changes businesses are undertaking due to the impact of digital on customer…

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  10.    Survey on digital investment trends and digital agency management
    Digital media transformationMedia transformation

    Survey on digital investment trends and digital agency management

    Survey looking at current and future projected digital marketing investment trends among WFA members.

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  11.    Survey on digital media auditing
    Ad fraudDigital media transformation

    Survey on digital media auditing

    Survey to determine how clients are using digital media auditors, and whether viewability and verification services are being…

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  12.    Benchmark on Global digital marketing organisation/configuration
    Marketing structureCMO ForumDigital media transformationMarketing organisation

    Benchmark on Global digital marketing organisation/configuration

    This benchmark looks at how digital is structured within multinational companies, the global/regional/local models used as well as…

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