Media Transformation Case Study: Deutsche Telekom

Media Transformation Case Study: Deutsche Telekom

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This document examines the international ‘media transformation’ that Deutsche Telekom has been through over recent years and summarises obstacles and key learning.

Article details

  • Author:WFA

    WFA

Case studiesReport
3 April 2019

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Associated topics

Tags: Marketing strategyCase studiesReportMediaDigital media transformationMedia ForumMedia governanceMedia transformationMarketing organisationMarketing strategyDigital media transformationMarketing organisationMarketing strategyMedia transformation

Article details

  • Author:WFA

    WFA

Case studiesReport
3 April 2019

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