Survey on Digital Transformation

Survey on Digital Transformation

1 minute read

The aim of this study is to provide insight into the changes businesses are undertaking due to the impact of digital on customer behaviour and the competitive advantage being sought by managing these changes, both internally and externally, increasingly known as ‘digital transformation’.

Article details

  • Author:WFA

    WFA

  • The Digital Consultancy

Benchmark
1 April 2015

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Associated topics

Tags: Marketing strategyMarketing technologyBenchmarkCMO ForumDigital media transformationMedia ForumMarketing strategyCMO ForumDigital media transformationMarketing strategyMarketing technology

Article details

  • Author:WFA

    WFA

  • The Digital Consultancy

Benchmark
1 April 2015

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