Posts about Insights

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  1.    Report on global media transformation
    Agency managementMarketing strategyDigital media transformationMarketing strategy

    Report on global media transformation

    Client-side media roles are undergoing considerable change in response to the digitisation of media. How prepared are clients are…

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  2.    Compendium of ad fraud knowledge for media investors
    Ad fraudProgrammatic & ad techAdvertising & policyMedia & analyticsCMO Forum

    Compendium of ad fraud knowledge for media investors

     The intention of this compendium is to raise awareness of ad fraud among brand owners and to provide the knowledge and best…

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  3.    Unlocking brand value with social communities
    ChannelsMedia & analyticsPrivacy & techInfluencer marketingCMO Forum

    Unlocking brand value with social communities

    Online brand communities can deliver unparalleled brand consumer engagement, loyalty and become a major force for driving revenue.…

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  4.    Survey results on Managing ad testing
    Audience measurementMedia & analytics

    Survey results on Managing ad testing

    Research from our insights and market research community on the effectiveness, frequency and benefits of pre and post testing for…

    Read more about "Survey results on Managing ad testing"
  5.    Benchmark - Approaches to econometric modelling
    Media & analytics

    Benchmark - Approaches to econometric modelling

    Benchmark on approaches to using econometric modelling, covering the metrics and measures used as factors within standard models, as…

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  6.    Implementation Guide for Marketing Communications to Children Commitment
    Advertising & policy

    Implementation Guide for Marketing Communications to Children Commitment

    Initiated by the World Federation of Advertisers and The Consumer Goods Forum, this tool aims to help the retailer and manufacturer…

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  7.    Benchmark an Introduction to sourcing Consumer Insights
    Agency managementMedia & analyticsMarketing procurementMarketing procurement

    Benchmark an Introduction to sourcing Consumer Insights

    WFA introductory guidance for procurement organisations looking at sourcing consumer insights, getting value from research…

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  8.    Survey results on Managing insight supplier communities
    Media & analyticsMarketing procurementMarketing organisationMarketing procurement

    Survey results on Managing insight supplier communities

    Survey results on the challenges that global clients are facing when it comes to building dynamic (yet cost effective) agency…

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  9.    Benchmark on the use of DMPs by insights teams to generate consumer insights
    Programmatic & ad techAd techMedia & analytics

    Benchmark on the use of DMPs by insights teams to generate consumer insights

    WFA benchmark on the use of DMPs by insights teams to generate consumer, rather than the more usual media planning insights.

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  10.    The future of insights project
    Media & analytics

    The future of insights project

    Senior marketers and insights leaders share an aspiration for the insight function - it should play a strategic consultant role,…

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  11.    Delivering Value to Consumers from data
    Advertising & policyDigital policyData governancePrivacy & tech

    Delivering Value to Consumers from data

    Embracing the potential of data whilst securing sustainable flows for the future remains one of the biggest challenges facing the…

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  12.    Survey on data driven marketing (DDM)
    Media & analyticsDigital media transformation

    Survey on data driven marketing (DDM)

    This WFA study aims to provide insight into data being collected and its application by marketers, in pursuit of more effective and…

    Read more about "Survey on data driven marketing (DDM)"