Posts about Julia Kraft

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1. 
   Report
   Agency managementCMO Forum

   Designing for integration: Global marketing communications organisation research

   This report explores global marcomms structures, roles and capabilities of client-side marketers. The survey questions and the…

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   Agency managementCMO Forum

   Webinar: More effective agency management

   In this webinar, we review some of the key findings from our recent study on global effective agency management, with an aim to shed…

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   Agency managementMarketing structureCMO Forum

   Effective Agency Management

   Study on global effective agency management looks at what agency management currently looks like, what are the issues arising, and…

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4. 
   Report
   Influencer marketingCMO Forum

   Working with celebrities and influencers in China

   White papers on KOL (Key Opinion Leaders) market practices and measuring the effectiveness of celebrity and TV sponsorships in…

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   CMO Forum

   Recommended global production/implementation agency

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   Benchmark on launch strategies

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   Benchmark on shifting consumer behavior in Germany

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   Report
   Advertising & policyDigital policyMedia & analyticsCMO Forum

   Annual Report 2018

   WFA's annual report with marketing, policy and event highlights from 2018.

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9. 
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   Trends & forecastsCross-media measurementMedia & analyticsMarketing strategyMarketing structureCMO ForumMarketing capabilitiesMarketing strategy

   Data Driven Marketing 2018 survey results

   WFA introduces the latest research results on data-driven marketing, in partnership with The Customer Feedback

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10. 
    BenchmarkReport
    Brand purposeMedia & analyticsMarketing strategyMarketing structureCMO ForumMarketing capabilitiesMarketing strategy

    The Road to Content Excellence

    The opportunities offered by the new social and digital landscape have led to a content revolution, and the rules of the game have…

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11. 
    BenchmarkReport
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    Report: The Road to Content Excellence

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    Benchmark
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    Survey on Influencer Marketing

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