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Posts about Julia Kraft

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  1. Survey Results: Transmedia and multiscreen marketing
    Benchmark
    ChannelsIntegrated marketingIntegrated marketing

    Survey Results: Transmedia and multiscreen marketing

    Contains results from an online survey amongst members of WFA’s IMC and Media Forums.

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  2. Benchmark on sensory and behavioural marketing
    Benchmark
    Integrated marketingMarketing strategyIntegrated marketingMarketing strategy

    Benchmark on sensory and behavioural marketing

    Member benchmark on how research is conducted within sensory and behavioural marketing, exploring % of research budget allocation,…

    Read more about "Benchmark on sensory and behavioural marketing"