Posts about Media & analytics

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  1.    Survey on Online Advertising Effectiveness
    Ad fraudAd techMedia & analytics

    Survey on Online Advertising Effectiveness

       WFA member survey. For additional details, please log in.

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  2.    Recommendations to master data & tech (2017)
    Digital policyAd techMedia & analyticsData governancePrivacy & techGlobal Marketer WeekMarketing technologyDigital media transformationMarketing technology

    Recommendations to master data & tech (2017)

    The Data & Technology workshops considered how organisations should be approaching their technology and programmatic model…

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  3.    Programmatic management fee benchmarking
    Programmatic & ad techAd techCross-media measurementMedia & analytics

    Programmatic management fee benchmarking

     WFA member benchmark. For additional details, please log in.

    Read more about "Programmatic management fee benchmarking"
  4.    A survey on Social Listening - Tools, Techniques, Metrics & Challenges
    Audience measurementMedia & analytics

    A survey on Social Listening - Tools, Techniques, Metrics & Challenges

    WFA member benchmark. For additional details, please log in.

    Read more about "A survey on Social Listening - Tools, Techniques, Metrics & Challenges"
  5.    Five step process to Data Driven Marketing (2017)
    Ad techMedia & analyticsPrivacy & techCMO ForumDigital media transformation

    Five step process to Data Driven Marketing (2017)

       

    Read more about "Five step process to Data Driven Marketing (2017)"
  6.    Survey results on Programmatic & trading desks
    Programmatic & ad techTrends & forecastsAd techMedia & analyticsMarketing strategyDigital media transformationMarketing strategy

    Survey results on Programmatic & trading desks

     WFA member survey. For additional details, please log in.

    Read more about "Survey results on Programmatic & trading desks"
  7.    Outlook 2017: crunching the numbers in media
    ChannelsMedia & analytics

    Outlook 2017: crunching the numbers in media

    There will be fewer major sporting events in 2017 than we’ve seen this year.

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  8.    Time to give up on Bullxxxx proxy metrics?
    Media & analytics

    Time to give up on Bullxxxx proxy metrics?

     

    Read more about "Time to give up on Bullxxxx proxy metrics?"
  9.    Benchmark on setting up knowledge/insights sharing platforms
    Media & analytics

    Benchmark on setting up knowledge/insights sharing platforms

     WFA benchmark conducted for a member looking for feedback on setting up knowledge/insights sharing platforms, including…

    Read more about "Benchmark on setting up knowledge/insights sharing platforms"
  10.    Data, data everywhere…delivering a transformation in data management
    Media & analytics

    Data, data everywhere…delivering a transformation in data management

    dmexco, one of the world’s largest digital marketing exhibitions, is big to say the least.

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  11.    Benchmark on recommended Customer Data Strategy Consultants
    Agency managementMedia & analyticsMarketing procurementMarketing procurement

    Benchmark on recommended Customer Data Strategy Consultants

     WFA benchmark conducted for a member looking for recommended Customer Data Strategy Consultants.

    Read more about "Benchmark on recommended Customer Data Strategy Consultants"
  12.    Compendium of ad fraud knowledge for media investors
    Ad fraudProgrammatic & ad techAdvertising & policyMedia & analyticsCMO Forum

    Compendium of ad fraud knowledge for media investors

     The intention of this compendium is to raise awareness of ad fraud among brand owners and to provide the knowledge and best…

    Read more about "Compendium of ad fraud knowledge for media investors"