Posts about Media & analytics

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  1.    Unlocking brand value with social communities
    ChannelsMedia & analyticsPrivacy & techInfluencer marketingCMO Forum

    Unlocking brand value with social communities

    Online brand communities can deliver unparalleled brand consumer engagement, loyalty and become a major force for driving revenue.…

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  2.    Survey results on Managing ad testing
    Audience measurementMedia & analytics

    Survey results on Managing ad testing

    Research from our insights and market research community on the effectiveness, frequency and benefits of pre and post testing for…

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  3.    Benchmark - Approaches to econometric modelling
    Media & analytics

    Benchmark - Approaches to econometric modelling

    Benchmark on approaches to using econometric modelling, covering the metrics and measures used as factors within standard models, as…

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  4.    Benchmark an Introduction to sourcing Consumer Insights
    Agency managementMedia & analyticsMarketing procurementMarketing procurement

    Benchmark an Introduction to sourcing Consumer Insights

    WFA introductory guidance for procurement organisations looking at sourcing consumer insights, getting value from research…

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  5.    Survey results on Managing insight supplier communities
    Media & analyticsMarketing procurementMarketing organisationMarketing procurement

    Survey results on Managing insight supplier communities

    Survey results on the challenges that global clients are facing when it comes to building dynamic (yet cost effective) agency…

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  6.    Benchmark on the use of DMPs by insights teams to generate consumer insights
    Programmatic & ad techAd techMedia & analytics

    Benchmark on the use of DMPs by insights teams to generate consumer insights

    WFA benchmark on the use of DMPs by insights teams to generate consumer, rather than the more usual media planning insights.

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  7.    The future of insights project
    Media & analytics

    The future of insights project

    Senior marketers and insights leaders share an aspiration for the insight function - it should play a strategic consultant role,…

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  8.    Survey on data driven marketing (DDM)
    Media & analyticsDigital media transformation

    Survey on data driven marketing (DDM)

    This WFA study aims to provide insight into data being collected and its application by marketers, in pursuit of more effective and…

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  9.    Benchmark on digital insight and innovation generation
    Media & analyticsMarketing structure

    Benchmark on digital insight and innovation generation

    A benchmark to investigate: how clients mine digital insights from consumers/customers; how client organisations are structured to…

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  10.    Return On Media Investments
    Media & analytics

    Return On Media Investments

     

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  11.    Marketing in Africa Interim regional survey results
    Media & analyticsMarketing structure

    Marketing in Africa Interim regional survey results

    This document was designed as a means to benchmark thoughts and actions in relation to marketing in Africa. It contains interim…

    Read more about "Marketing in Africa Interim regional survey results"
  12.    Survey on ROMI - Your approach & measurement
    Ad fraudAudience measurementMedia & analytics

    Survey on ROMI - Your approach & measurement

    Survey to determine the reasons for tracking Return On Marketing Investment, how this is approached globally, the metrics used and…

    Read more about "Survey on ROMI - Your approach & measurement"