Posts about Media & analytics

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1. 
   BenchmarkReport
   Ad fraudAudience measurementProgrammatic & ad techTrends & forecastsAd techCross-media measurementMedia & analyticsPrivacy & techMarketing effectivenessMarketing technologyDigital media transformationMarketing technology

   Survey on Global Ad Viewability & Ad Fraud levels

   WFA member benchmark. For additional details, please log in.

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2. 
   Report
   Advertising & policyMedia & analyticsValue of advertising

   Europe research: The economic impact of data-driven advertising (2017)

   This analysis used publicly available data, including Gross Domestic Product (GDP) and employment data. It includes digital…

   Read more about "Europe research: The economic impact of data-driven advertising (2017)"
3. 
   Benchmark
   Agencies & partnersAgency evaluationMedia & analyticsMarketing procurementMarketing procurement

   Experiential sampling agencies in Great Britain and Ireland

   WFA member survey. For additional details, please log in.

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4. 
   BenchmarkReport
   Advertising & policyDigital policyMedia & analyticsData governancePrivacy & techGDPR

   Survey on privacy and data management - GDPR (2017)

   WFA member survey on how members are evaluating the impact of GDPR on their business.

   Read more about "Survey on privacy and data management - GDPR (2017)"
5. 
   Benchmark
   Agencies & partnersAgency evaluationMedia & analyticsMarketing procurementMarketing procurement

   Choosing a Digital Asset Management (DAM) System

   WFA member survey. For additional details, please log in.

   Read more about "Choosing a Digital Asset Management (DAM) System"
6. 
   Guides & templates
   Ad fraudAudience measurementAdvertising & policyCross-media measurementMedia & analytics

   European Viewability Measurement Principles

   Created by the EVSG (European Viewability Steering Group - made up of WFA, EACA and IAB Europe), these principles are designed to…

   Read more about "European Viewability Measurement Principles"
7. 
   Benchmark
   Agencies & partnersIntegrated marketingMedia & analyticsMarketing structureIntegrated marketingMarketing capabilities

   Survey Results: Marketing Capability Programmes

   WFA member survey. For additional details, please log in.

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8. 
   Benchmark
   Agencies & partnersAgency evaluationAgency managementMedia & analytics

   Benchmark on recommended Digital Analytics Agencies

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9. 
   Benchmark
   Agencies & partnersAgency evaluationAgency managementCross-media measurementMedia & analyticsMarketing procurementMarketing procurement

   Benchmark on Suppliers of research-based copy-testing of digital ads

    WFA member benchmark. For additional details, please log in.

   Read more about "Benchmark on Suppliers of research-based copy-testing of digital ads"
10. 
    Benchmark
    Ad fraudAudience measurementAgencies & partnersAgency evaluationAgency remunerationAdvertising & policyMedia & analyticsPrivacy & tech

    Survey results: Paying for 3rd party verification

     WFA member survey. For additional details, please log in.

    Read more about "Survey results: Paying for 3rd party verification"
11. 
    Benchmark
    Ad fraudAd techMedia & analytics

    Survey on Online Advertising Effectiveness

       WFA member survey. For additional details, please log in.

    Read more about "Survey on Online Advertising Effectiveness"
12. 
    Benchmark
    Ad fraudAudience measurementProgrammatic & ad techAdvertising & policyCross-media measurementMedia & analytics

    Survey on Media Governance and Guardianship

     WFA member survey. For additional details, please log in.

    Read more about "Survey on Media Governance and Guardianship"