Related content
-
Programmatic & ad tech
Spotlight: Preparing for digital media’s privacy-first future | Episode 3
The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by…
-
Programmatic & ad tech
Spotlight: Preparing for digital media’s privacy-first future | Episode 2
The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by…
-
Audience measurement
Media Forum Meeting Overview (29th September 2021)
Meeting overview and presentations from WFA’s Media Forum on 29 September 2021.
-
Capability gaps creating significant challenges for large advertisers, WFA research
eCommerce, measurement, transparency, in-housing and ESG are all areas where current performance and capability fails to match…
-
Advertising & policy
Briefing: New Mexican media transparency law
A new Mexican Media Transparency Law was published in the Federal Official Diary on April 30th, 2021 and goes into effect in early…
-
Marketing operationsMarketing organisation
The Media Capability Gap
A research report on the anatomical structures and priorities of the client-side media department.
-
Programmatic & ad tech
Spotlight: Preparing for digital media’s privacy-first future | Episode 1
The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by…
-
Agencies & partnersAdvertising & policyInfluencer marketingInclusive marketing
Colombian association launches measurement tool for responsible advertising practices
Launch of “Responsible Advertising Footprint” is part of ANDA’s commitment to strengthen advertising…
-
Marketing structure
Benchmark: Global Budget setting & use of working/non-working ratios
Member benchmark on enterprise marketing budgets and the use of 'working' vs 'non-working' spend ratios.
-
Agencies & partnersAdvertising & policyMarketing procurementMarketing structureMarketing capabilitiesMarketing operationsMarketing procurement
10 Predictions for 2021
It wouldn’t be the holidays without some crystal ball gazing. The WFA team predicts what will happen next year both in the…
-
Ad fraudProgrammatic & ad tech
Colombian association shines a light on the digital media ecosystem
ANDA Colombia’s new guide provides advice on data privacy, data sources, brand safety, ad fraud and programmatic
-
Audience measurementCross-media measurement
Global advertisers unveil a collaborative new approach to cross-media measurement
UK and US to lead implementation following international peer review