Media Forum Meeting Overview (29th September 2021)

On the agenda:

Managing media transparency in Mexico

A new media transparency law has been introduced in Mexico, with similarities to France’s ‘Loi Sapin’. Guest: Manuel Reyes (Cortex Media) updated us on the changes in Mexico and outline how global media leads should act.

A bold new vision for media measurement

Luiz Barros (VP, Data CoE & Global Media, Anheuser Busch InBev) shared the journey and vision ABInBev has for media measurement, with a focus on data, new tools and capabilities.