Posts about Media governance

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  1.    Spotlight: Navigating global media demand and pricing trends – 2023 & beyond
    ChannelsMarketing operations

    Spotlight: Navigating global media demand and pricing trends – 2023 & beyond

    We were joined by guest speaker, Mark Gallagher (EVP Global Investment) at Omnicom Media Group, as we delved into global media…

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  2.    WFA Forum: Media Forum Overview - 7th December 2022 - Developing a Successful ESG Strategy (with a D&I Focus)
    Audience measurementInclusive marketing

    WFA Forum: Media Forum Overview - 7th December 2022 - Developing a Successful ESG Strategy (with a D&I Focus)

    Meeting overview and presentations from WFA’s Remote Media Forum on the 7th of December 2022

    Read more about "WFA Forum: Media Forum Overview - 7th December 2022 - Developing a Successful ESG Strategy (with a D&I Focus)"
  3. Advertising & policy

    Twitter announces its acceleration agenda with GARM to answer brand safety needs
    Open to WFA members only

    Please note that GARM was discontinued on August 8. See more here.

    The Global Alliance for Responsible Media and…

    Read more about "Twitter announces its acceleration agenda with GARM to answer brand safety needs"
  4.    Marketing budgets under heavy scrutiny, WFA and Ebiquity research

    Marketing budgets under heavy scrutiny, WFA and Ebiquity research

    Marketing and advertising budgets are coming under increasing pressure and heavy scrutiny from finance directors in the volatile and…

    Read more about "Marketing budgets under heavy scrutiny, WFA and Ebiquity research"
  5.    Charting a new course in media for 2022 and beyond
    Ad fraudAudience measurementChannelsProgrammatic & ad tech

    Charting a new course in media for 2022 and beyond

    WFA asked major multinational clients to reflect on what the global media industry should prioritise moving forward. Matt Green,…

    Read more about "Charting a new course in media for 2022 and beyond"
  6.    Marketing facing “worst-ever” talent crisis
    Marketing capabilitiesMedia transformation

    Marketing facing “worst-ever” talent crisis

    Data and analytics, eCommerce and measurement top skills shortage

    Read more about "Marketing facing “worst-ever” talent crisis"

  7.    Media Forum Meeting Overview – Media in the Metaverse (18th May 2022)
    Ad fraudCreativityMarketing technologyGamingDigital media transformationMarketing technology

    Media Forum Meeting Overview – Media in the Metaverse (18th May 2022)

    Meeting overview and presentations from WFA’s Media Forum on Media in the Metaverse – 18th May…

    Read more about "Media Forum Meeting Overview – Media in the Metaverse (18th May 2022)"
  8.    Spotlight: Media Contract Guidance Webinar – Global Best Practice
    Agency remuneration

    Spotlight: Media Contract Guidance Webinar – Global Best Practice

    ‘Transparency’ is a constantly evolving topic in media and advertisers need transparency to ensure that they receive…

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  9.    Spotlight: Preparing for digital media’s privacy-first future | Episode 4
    Programmatic & ad tech

    Spotlight: Preparing for digital media’s privacy-first future | Episode 4

    The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by…

    Read more about "Spotlight: Preparing for digital media’s privacy-first future | Episode 4"
  10.    WFA launches global guide to media contracts excellence
    Programmatic & ad tech

    WFA launches global guide to media contracts excellence

    The guide looks at ten areas of best practice around the world

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  11.    ABA publishes guidance for a more transparent and accountable ad industry in Brazil
    Ad fraud

    ABA publishes guidance for a more transparent and accountable ad industry in Brazil

    New guide aims to foster better relationships between advertisers and other industry stakeholders

    Read more about "ABA publishes guidance for a more transparent and accountable ad industry in Brazil"
  12.    Spotlight: Preparing for digital media’s privacy-first future | Episode 3
    Programmatic & ad tech

    Spotlight: Preparing for digital media’s privacy-first future | Episode 3

    The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by…

    Read more about "Spotlight: Preparing for digital media’s privacy-first future | Episode 3"