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ChannelsMarketing effectivenessMarketing strategyMarketing strategy
Media Outlook in the COVID-19 Crisis
Perspectives from WFA members, agencies and consultants on the development of media supply, demand and pricing in light of the…
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Japan unveils declaration on digital advertising
JAA declaration aims to develop a better digital experience and relationship with consumers and a more sustainable media…
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Marketing procurementMarketing operationsMarketing procurement
Survey: Media Planning & Buying Management Tools
A WFA member reached out to us with the aim to understand what Media Planning & Buying Management Tools would be recommended by…
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Media Transformation - Case Study 2: Royal Philips
The adoption of programmatic and ‘precision at scale’ principles, the changing nature of technology and data ownership…
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Steering Media from the Centre
In this paper, we discuss the advantages of steering media from the centre, as well as when and if it makes sense to do so.
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Ad fraud
WFA and strategic partner Digital Decisions release Digital Media Benchmark
New benchmark is a live repository of reported viewability, brand safety and detected ad fraud data
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Ad fraudProgrammatic & ad techAd tech
Media Forum Meeting Overview (June 2019, Shanghai)
Overview of the Media Forum held on June 27th, 2019 in Shanghai
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Webinar: The Global Media Charter
Published in 2018, the WFA Global Media Charter sets out what advertisers think needs to change in digital media today and eight…
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Swedish Advertisers' guide to digital advertising
New guide from the Swedish Advertisers which aims to help advertisers better understand and demand more transparency and better…
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Marketing strategyDigital media transformationMarketing organisationMarketing strategyMedia transformation
Media Transformation Case Study: Deutsche Telekom
This document examines the international ‘media transformation’ that Deutsche Telekom has been through over recent years…
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Ad fraudGlobal Marketer Week
Putting the Media Charter into action
The WFA Media Forum on 27 March will explore the actions that are needed to create a sustainable ad ecosystem