Posts about Media governance

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1. 
   Video
   ChannelsMarketing strategyMarketing operationsMarketing strategy

   Webinar: Navigating global media pricing in 2020

   Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into media pricing trends in the second half of…

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2. 
   BenchmarkReport
   ChannelsMarketing effectivenessMarketing strategyMarketing strategy

   Media Outlook in the COVID-19 Crisis

   Perspectives from WFA members, agencies and consultants on the development of media supply, demand and pricing in light of the…

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3. 
   News

   Japan unveils declaration on digital advertising

   JAA declaration aims to develop a better digital experience and relationship with consumers and a more sustainable media…

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4. 
   Benchmark
   Marketing procurementMarketing operationsMarketing procurement

   Survey: Media Planning & Buying Management Tools

   A WFA member reached out to us with the aim to understand what Media Planning & Buying Management Tools would be recommended by…

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5. 
   Case studiesReport
   Marketing strategyDigital media transformationMarketing organisationMarketing strategyMedia transformation

   Media Transformation - Case Study 2: Royal Philips

   The adoption of programmatic and ‘precision at scale’ principles, the changing nature of technology and data ownership…

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6. 
   Expert opinion

   Steering Media from the Centre

   In this paper, we discuss the advantages of steering media from the centre, as well as when and if it makes sense to do so.

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7. 
   Press releases
   Ad fraud

   WFA and strategic partner Digital Decisions release Digital Media Benchmark

   New benchmark is a live repository of reported viewability, brand safety and detected ad fraud data

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8. 
   Event reports
   Ad fraudProgrammatic & ad techAd tech

   Media Forum Meeting Overview (June 2019, Shanghai)

   Overview of the Media Forum held on June 27th, 2019 in Shanghai

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9. 
   Video

   Webinar: The Global Media Charter

   Published in 2018, the WFA Global Media Charter sets out what advertisers think needs to change in digital media today and eight…

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10. 
    Guides & templates

    Swedish Advertisers' guide to digital advertising

    New guide from the Swedish Advertisers which aims to help advertisers better understand and demand more transparency and better…

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11. 
    Case studiesReport
    Marketing strategyDigital media transformationMarketing organisationMarketing strategyMedia transformation

    Media Transformation Case Study: Deutsche Telekom

    This document examines the international ‘media transformation’ that Deutsche Telekom has been through over recent years…

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12. 
    News
    Ad fraudGlobal Marketer Week

    Putting the Media Charter into action

    The WFA Media Forum on 27 March will explore the actions that are needed to create a sustainable ad ecosystem

    Read more about "Putting the Media Charter into action"