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Posts about Media governance

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  1. Press releases
    Global Marketer Week

    WFA Global Marketer Week 2018 to take place in Tokyo

    Event returns to Asia on 15-18 May following Kuala Lumpur (2016) and Beijing (2011)

    Read more about "WFA Global Marketer Week 2018 to take place in Tokyo"
  2. Why advertisers are embarking on a process of 'media transformation'
    Expert opinion
    Media transformation

    Why advertisers are embarking on a process of 'media transformation'

    Today’s CMOs are not solely marketers; they are also, critically, transformers.

    Read more about "Why advertisers are embarking on a process of 'media transformation'"
  3. Benchmark on Media auditor RFP
    Benchmark
    Agencies & partnersAgency evaluation

    Benchmark on Media auditor RFP

     WFA benchmark conducted for a member that was about to begin an RFP process for a global media auditor appointment and was…

    Read more about "Benchmark on Media auditor RFP"
  4. Webinar on ANA/K2 transparency investigation: findings and recommendations
    Video

    Webinar on ANA/K2 transparency investigation: findings and recommendations

    Nick Manning, CSO of Ebiquity will share recommendations, jointly created with the ANA, following the widely publicised K2…

    Read more about "Webinar on ANA/K2 transparency investigation: findings and recommendations"
  5. Webinar: Driving digital transformation through social newsrooms
    Video

    Webinar: Driving digital transformation through social newsrooms

    In this webinar, Antony Mayfield from Brilliant Noise talks about the pivotal role the newsroom has played as part of the digital…

    Read more about "Webinar: Driving digital transformation through social newsrooms"
  6. Survey on digital resource engagement with brand marketing
    Benchmark
    Integrated marketingMarketing structureIntegrated marketingMarketing organisation

    Survey on digital resource engagement with brand marketing

    Survey to determine how digital teams and brand marketing teams typically engage with one another in global organisations. 

    Read more about "Survey on digital resource engagement with brand marketing"
  7. Benchmark on splitting strategic media planning from buying
    Benchmark
    Agencies & partnersAgency rostersAgency managementMarketing procurementMarketing structureMarketing organisationMarketing procurement

    Benchmark on splitting strategic media planning from buying

    Benchmark survey on whether clients have currently or previously aligned strategic media planning with a full service/creative…

    Read more about "Benchmark on splitting strategic media planning from buying"
  8. Survey on media management in the US
    Benchmark
    Agencies & partnersAgency rostersMarketing structureMarketing organisation

    Survey on media management in the US

    Survey on client-side media management in the US, including the level of optimisation the market allows, the prevalence of media…

    Read more about "Survey on media management in the US"
  9. WFA Media Charter (2008)
    Guides & templatesReport
    Ad fraudAudience measurementChannels

    WFA Media Charter (2008)

    This charter has been developed by the Media Committee of the WFA.

    Its aim is to state the advertisers’ principles and…
    Read more about "WFA Media Charter (2008)"