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Marketing procurementMarketing procurementBenchmark: Calculation methods for social media savings
Read more about "Benchmark: Calculation methods for social media savings"This member benchmark examines calculation methods for social media savings.
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Trends & forecastsMarketing strategyMarketing structureMarketing operationsMarketing strategySurvey: Covid-19 global response (April 2020)
Read more about "Survey: Covid-19 global response (April 2020)"The second wave of research gathered input from senior multinational marketers on how they are reacting to the global Covid-19 epidemic.
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Marketing operationsLarge multinationals tighten ad spend squeeze according to WFA Covid-19 Response Tracker
Read more about "Large multinationals tighten ad spend squeeze according to WFA Covid-19 Response Tracker"Investment down in all channels, with TV suffering a 33% fall
Crisis accelerates change in the way marketing organisations operate -
Marketing structureMarketing operationsMarketing organisationGlobal Marketing Operations 2020
Read more about "Global Marketing Operations 2020"This document provides an overview of results of a study into marketing operations amongst WFA members, run in March 2020.
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Agency managementInfluencer marketingMarketing structureCMO ForumBenchmark: Recommended global social media agencies
Read more about "Benchmark: Recommended global social media agencies"This WFA benchmark gathered recommendations for global social media agencies.
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Trends & forecastsAgency managementMarketing procurementMarketing structureMarketing procurementSurvey: Maintaining good agency relationships during & after Covid-19 (China specific)
Read more about "Survey: Maintaining good agency relationships during & after Covid-19 (China specific)"This survey of WFA members covers how brands were managing their agency relationships in China during and after the Covid-19 epidemic.
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Marketing capabilitiesBenchmark: Marketing Capability Programmes
Read more about "Benchmark: Marketing Capability Programmes"WFA member survey on Marketing Capability Programmes
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Marketing effectivenessBenchmark: Market Insights Platforms
Read more about "Benchmark: Market Insights Platforms"A WFA member reached out to the WFA Insight community to share their feedback on Market Insights Platforms.
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Retail media & ecommerceCMO ForumBenchmark: Recommended agencies for facilitating product reviews and rating
Read more about "Benchmark: Recommended agencies for facilitating product reviews and rating"This WFA member benchmark covers recommendations for agencies that can help facilitate product reviews and rating that are able to operate in Turkey, South Africa, Saudi and United Arab Emirates.
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Marketing procurementMarketing procurementBenchmark: Media Buying In South Korea
Read more about "Benchmark: Media Buying In South Korea"WFA member benchmark on Media Buying In South Korea
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Advertising & policyDigital policyPrivacy & techSurvey: Data ethics (2020)
Read more about "Survey: Data ethics (2020)"WFA survey on how members are managing challenges around data ethics and what practices exist within their company.
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Marketing procurementMarketing procurement
Benchmark: TV inflation in Indonesia
Read more about "Benchmark: TV inflation in Indonesia"WFA member benchmark on TV inflation in Indonesia
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Trends & forecastsMarketing strategyMarketing structureMarketing operationsMarketing strategy
Survey: Covid-19 global response (March 2020)
Read more about "Survey: Covid-19 global response (March 2020)"This survey gathered input from senior multinational marketers on how they are reacting to the global Covid-19 epidemic.
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Advertising & policyDigital policyPrivacy & techGDPRDGX Benchmark: Opt-in rates for cookie consent (Europe)
Read more about "DGX Benchmark: Opt-in rates for cookie consent (Europe)"This WFA member benchmark covers member experiences regarding opt-in rates for cookie consent in Europe.
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Agency managementMarketing procurementMarketing strategySustainabilityMarketing procurementMarketing strategySurvey: Global Category Management - Displays & Point-of-Sale
Read more about "Survey: Global Category Management - Displays & Point-of-Sale"WFA Sourcing Forum survey on how members are managing challenges connected to Displays and Point-of-Sale (POS).
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Trends & forecastsCross-media measurementMarketing effectivenessMedia transformationMind the Gap - 2020
Read more about "Mind the Gap - 2020"
The 2020 Mind the Gap report by our partner Ebiquity focusses on three areas: a projection of TV audience figures up to 2025, whether digital video channels can help to close the coverage gap caused by the decline of linear TV and advice for marketers how to address their own coverage gap. -
CreativityCMO ForumBenchmark: Creative agencies in EMEA and APAC
Read more about "Benchmark: Creative agencies in EMEA and APAC"This WFA member benchmark covers recommendations for creative agencies in EMEA and APAC.
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Marketing strategyMarketing structureMarketing strategyBenchmark: Covid-19 Impact on Marketing
Read more about "Benchmark: Covid-19 Impact on Marketing"This WFA member benchmark covers how members are reacting to the Covid-19 crisis and if/how it has impacted their marketing strategy.
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Agency managementMarketing procurementMarketing procurementBenchmark: Innovation Funds
Read more about "Benchmark: Innovation Funds"This WFA member benchmark covers how members are managing funding for innovation.
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Marketing procurementMarketing procurementBenchmark: Strategic Design Agencies
Read more about "Benchmark: Strategic Design Agencies"This WFA member benchmark examines how members are working with strategic design agencies.
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Marketing procurementMarketing procurementBenchmark: Working/non-working marketing spends
Read more about "Benchmark: Working/non-working marketing spends"This WFA member benchmark covers how members are evolving the use and definition behind working/non-working marketing spends.
