Posts about Agencies & partners

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Benchmark: Fixed fees for creative assets
    Benchmark
    Marketing procurementCMO ForumMarketing procurement

    Benchmark: Fixed fees for creative assets

    WFA

    This WFA member benchmark covers how brands are dealing with fixed rates for the development of creative assets (not production), in times when personalized content at scare requires a greater amount of creative content.

    Read more about "Benchmark: Fixed fees for creative assets"
  2. How a good scope of work program can benefit an organisation
    Guides & templatesReport
    Agency managementMarketing strategyMarketing strategy

    How a good scope of work program can benefit an organisation

    WFA, Decideware

    Our strategic partners at Decideware have created a guide on the values, creation and implementation of a high quality scope of work program. 

    Read more about "How a good scope of work program can benefit an organisation"
  3. Insight Forum meeting overview (December 2019)
    Event reports
    Advertising & policyMedia & analytics

    Insight Forum meeting overview (December 2019)

    WFA

    Overview of the Insight Forum meeting held on 4 December 2019 in London.

    Read more about "Insight Forum meeting overview (December 2019)"
  4. True partners
    VideoReport
    Agency management

    True partners

    Julia Kraft

    Some of the world’s leading advertising agencies give their views on what advertisers need to do to make a great partnership.

     

    Read more about "True partners"
  5. Benchmark: Shopper Agency recommendations in Western Europe
    Benchmark
    Marketing procurementMarketing strategyMarketing structureMarketing procurementMarketing strategy

    Benchmark: Shopper Agency recommendations in Western Europe

    WFA

    This WFA member benchmark covers recommendations for shopper agencies in Western Europe.

    Read more about "Benchmark: Shopper Agency recommendations in Western Europe"
  6. Benchmark: Category Management of Market Research & Insights
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark: Category Management of Market Research & Insights

    WFA

     WFA member bechmark on category management of market research & insights. For additional details, please log in.

    Read more about "Benchmark: Category Management of Market Research & Insights"
  7. Sourcing Forum meeting overview (November 2019)
    Event reports
    Marketing procurementMarketing procurement

    Sourcing Forum meeting overview (November 2019)

    WFA

    Overview of the Sourcing Forum held on November 7th, 2019 in Singapore.

    Read more about "Sourcing Forum meeting overview (November 2019)"
  8. Sourcing Forum meeting overview (October 2019)
    Event reports
    Marketing procurementMarketing procurement

    Sourcing Forum meeting overview (October 2019)

    WFA

    Overview of the Sourcing Forum held on 8 October, 2019 in Amsterdam.

    Read more about "Sourcing Forum meeting overview (October 2019)"
  9. KPIs to consider when buying on TV in the MEA region
    Benchmark
    CMO Forum

    KPIs to consider when buying on TV in the MEA region

    WFA

    WFA member benchmark on common KPIs brands look at when buying on TV for the MEA region (or Middle East).

    Read more about "KPIs to consider when buying on TV in the MEA region"
  10. Achieving greater financial transparency with your agencies
    BenchmarkReport
    Agency managementMarketing procurementMarketing procurement

    Achieving greater financial transparency with your agencies

    WFA, Financial Progression

    Transparency has been one of the words most used by advertisers in recent years when talking about their agency relationships. This study, run in partnership with Financial Progression, provides:

    Read more about "Achieving greater financial transparency with your agencies"
  11. Standalone digital roles to diminish as big multinationals aim for more integrated, agile structures
    Press releasesReport
    CMO Forum

    Standalone digital roles to diminish as big multinationals aim for more integrated, agile structures

    WFA

    Efforts to create truly integrated campaigns are still a work in progress for many

    Read more about "Standalone digital roles to diminish as big multinationals aim for more integrated, agile structures"
  12. Webinar: Designing for integration
    Video
    CMO Forum

    Webinar: Designing for integration

    WFA

    Are you responsible for delivering integrated communication? Watch this webinar to hear from Jonathan Turner, Chairman of OxfordSM, how the best organisations deliver effective integrated communication at scale and at pace

    Read more about "Webinar: Designing for integration"
  13. Major media pitches in 2019
    Report

    Major media pitches in 2019

    COMvergence

    These two documents developed by Comvergence provide overviews of the major concluded & ongoing global/multi-country media pitches in 2019.

    Read more about "Major media pitches in 2019"
  14. Global Agency Group Profiles
    Report

    Global Agency Group Profiles

    COMvergence

    These agency group profiles by Comvergence provide information relating to the groups' leadership and management changes, key international clients, major new business results, agencies/sub-units, as well as awards and accolades.

    Read more about "Global Agency Group Profiles"
  15. Recommended law firms with global agency contract drafting experience
    Benchmark
    CMO Forum

    Recommended law firms with global agency contract drafting experience

    WFA

    This benchmark gathers recommendations from WFA members on law firms with specialist experience with global agency contracts.

    Read more about "Recommended law firms with global agency contract drafting experience"
  16. Designing for integration: Global marketing communications organisation research
    Report
    Agency managementCMO Forum

    Designing for integration: Global marketing communications organisation research

    WFA

    This report explores global marcomms structures, roles and capabilities of client-side marketers. The survey questions and the resulting insights and recommendations were co-developed with OxfordSM.

    Read more about "Designing for integration: Global marketing communications organisation research"
  17. Webinar: Rights Management & Asset Optimisation
    Video
    Marketing procurementMarketing procurement

    Webinar: Rights Management & Asset Optimisation

    WFA, APR

    In this webinar, Advertising Production Resources (APR) will discuss rights associated with specific elements of production along with best practice advise for planning asset re-use and creating a Rights Management Strategy that will save time and minimise risk.

    Read more about "Webinar: Rights Management & Asset Optimisation"
  18. Webinar: More effective agency management
    BenchmarkVideo
    Agency managementCMO Forum

    Webinar: More effective agency management

    WFA, The Observatory

    In this webinar, we review some of the key findings from our recent study on global effective agency management, with an aim to shed some light on what agency management currently looks like, what are the issues arising, and what might have to change going forward.

    Read more about "Webinar: More effective agency management"
  19. Benchmark: Event & Experimental Agencies (Australia)
    Benchmark
    Agency management

    Benchmark: Event & Experimental Agencies (Australia)

    WFA

    This benchmark asked our members for a recommendation on Event/Experiential Agency in Australia.

    Read more about "Benchmark: Event & Experimental Agencies (Australia)"
  20. Effective Agency Management
    BenchmarkReport
    Agency managementMarketing structureCMO Forum

    Effective Agency Management

    WFA, The Observatory

    Study on global effective agency management looks at what agency management currently looks like, what are the issues arising, and what might have to change going forward

    Read more about "Effective Agency Management"
  21. Benchmark: Naming Agency recommendations
    Benchmark
    Digital media transformationMarketing operations

    Benchmark: Naming Agency recommendations

    WFA

    WFA member benchmark on naming agency recommendations.

    Read more about "Benchmark: Naming Agency recommendations"