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Advertising & policyDigital policyPrivacy & techGDPRDGX meeting overview (February 2018)
Read more about "DGX meeting overview (February 2018)"Overview of the Digital Governance Exchange (DGX) meeting held on 8 February 2018 in London.
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Marketing strategyMarketing strategyLet's make 2018 the year of transparency, says WFA President David Wheldon
Read more about "Let's make 2018 the year of transparency, says WFA President David Wheldon"In a new year's address, WFA President David Wheldon has called on its members to invest in building lasting relationships.
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Advertising & policyDigital policyAd techMedia & analyticsData governancePrivacy & techGDPRMarketing technologyDigital media transformationMarketing technologySurvey on the Future of Programmatic Media
Read more about "Survey on the Future of Programmatic Media"WFA member survey. For additional details, please log in.
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Advertising & policyDigital policyData governancePrivacy & techGDPRDigital media transformationAre you ready for GDPR? The WFA guide to GDPR guide for Marketers (2017)
Read more about "Are you ready for GDPR? The WFA guide to GDPR guide for Marketers (2017)"When it comes to the EU’s new General Data Protection Regulation, 7 out of 10 marketers are in the dark. Maybe you’re one of them. Since the regulation came into force in 2018, anyone marketing to people within the EU needs to be fully GDPR compliant. This means making major changes to how you capture and process consumer data and how your consumers interact with your brand online through your website or your app.
Ignore GDPR and you run the risk of heavy fines and damage to your reputation. But you don’t need to face this alone. At WFA we’re working hard to give members the advice they need.
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Creating a culture of insights
Read more about "Creating a culture of insights"Members of the global consumer insight community address how to develop companies into insights-led organisations.
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Privacy & techAnd the buzzword at Festival of Marketing 2017 was…
Read more about "And the buzzword at Festival of Marketing 2017 was…"…actually an acronym: GDPR. Standing for General Data Protection Regulation, EU’s new data rules are set to be one of the biggest disruptions to privacy law in two decades.
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Ad techMedia & analyticsMarketing technologyDigital media transformationMarketing technology
Benchmark on Ad pre-testing
Read more about "Benchmark on Ad pre-testing"WFA member benchmark. For additional details, please log in.
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Trends & forecastsAd techCross-media measurementMedia & analyticsPrivacy & techMarketing effectivenessMarketing technologyDigital media transformationMarketing technology
Survey on Global Ad Viewability & Ad Fraud levels
Read more about "Survey on Global Ad Viewability & Ad Fraud levels"WFA member benchmark. For additional details, please log in.
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Advertising & policyDigital policyPrivacy & techGDPRThe contribution of data to digital advertising (Europe, 2017)
Read more about "The contribution of data to digital advertising (Europe, 2017)"This study uses interviews with advertisers, publishers and technology companies to help identify the role of data in digital advertising.
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Advertising & policyTrends & forecastsPrivacy & techEurope research: Data-driven advertising and Europeans’ internet use
Read more about "Europe research: Data-driven advertising and Europeans’ internet use"This 2017 online survey contains responses from over 11,000 internet users across 11 EU countries. Responses cover the types of content users accessed online, their attitudes to data-driven advertising, and their willingness to pay for content as an alternative to advertising.
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Advertising & policyMedia & analyticsValue of advertisingEurope research: The economic impact of data-driven advertising (2017)
Read more about "Europe research: The economic impact of data-driven advertising (2017)"This analysis used publicly available data, including Gross Domestic Product (GDP) and employment data. It includes digital advertising’s direct contribution through Gross Value Added, as well as its indirect, induced and wider effects.
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Media & analyticsMarketing procurementMarketing procurement
Experiential sampling agencies in Great Britain and Ireland
Read more about "Experiential sampling agencies in Great Britain and Ireland"WFA member survey. For additional details, please log in.
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Advertising & policyDigital policyMedia & analyticsData governancePrivacy & techGDPR
Survey on privacy and data management - GDPR (2017)
Read more about "Survey on privacy and data management - GDPR (2017)"WFA member survey on how members are evaluating the impact of GDPR on their business.
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Advertising & policyDigital policyData governancePrivacy & techGDPRGDPR Guide for Marketers
Read more about "GDPR Guide for Marketers"This guide, developed with the support of Hunton & Williams LLP, aims to help address this gap by highlighting five key areas of GDPR which marketers should be aware of in order to prepare.
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Media & analyticsMarketing procurementMarketing procurement
Choosing a Digital Asset Management (DAM) System
Read more about "Choosing a Digital Asset Management (DAM) System"WFA member survey. For additional details, please log in.
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Advertising & policyCross-media measurementMedia & analyticsEuropean Viewability Measurement Principles
Read more about "European Viewability Measurement Principles"Created by the EVSG (European Viewability Steering Group - made up of WFA, EACA and IAB Europe), these principles are designed to ensure that harmonised best practice standards and guidelines are applied to the measurement and trading of viewable digital advertising across all markets in Europe (and beyond). They are designed to help our industry to achieve the following common goals:
1. To raise minimum quality standards in digital advertising measurement for all stakeholders across Europe.
2. To measure digital ad exposure which is deemed a key step to increasing confidence in digital ad trading.
3. To enhance the (internet) user experience in the context of changing user expectations.
4. To improve confidence in the digital ad environment. -
Webinar: Keeping the brand tracking love alive
Read more about "Webinar: Keeping the brand tracking love alive"Webinar in partnership with Hall & Partners, who will share on their experience of this journey with their clients
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Agency managementMedia & analytics
Benchmark on recommended Digital Analytics Agencies
Read more about "Benchmark on recommended Digital Analytics Agencies"WFA member benchmark. For additional details, please log in.
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Marketing strategyMarketing strategy
Webinar: Turning uncertainty to advantage
Read more about "Webinar: Turning uncertainty to advantage"Webinar in partnership with Flamingo & DDB on how brands can win against a backdrop of major political and social change
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Agency managementCross-media measurementMedia & analyticsMarketing procurementMarketing procurement
Benchmark on Suppliers of research-based copy-testing of digital ads
Read more about "Benchmark on Suppliers of research-based copy-testing of digital ads"WFA member benchmark. For additional details, please log in.
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Advertising & policyMedia & analyticsPrivacy & tech
Survey results: Paying for 3rd party verification
Read more about "Survey results: Paying for 3rd party verification"WFA member survey. For additional details, please log in.
