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Advertising & policyGlobal Marketer Week
GARM launches its first-ever measurement report for digital brand safety
Read more about "GARM launches its first-ever measurement report for digital brand safety"Please note that GARM was discontinued on August 8 2024. See more here.
First-ever report creates unprecedented transparency across the industry and a new benchmark for charting progress on removing harmful content from ad-supported media.
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Advertising & policyDigital policyDSA Task Force Meeting Overview (April 2021)
Read more about "DSA Task Force Meeting Overview (April 2021)"The WFA DSA Task Force met on 15 April 2021 to discuss the Digital Services Act and Digital Markets Act.
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Advertising & policySustainabilityIKEA - B(l)ack Friday
Read more about "IKEA - B(l)ack Friday"Reuse, recycle, rebate!
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Advertising & policyDigital policyWFA responses to EU public consultation on a Digital Levy
Read more about "WFA responses to EU public consultation on a Digital Levy"WFA responses to the European Commission consultation on an EU digital levy
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Advertising & policyBrand purposeBrand reputationMarketing structureInclusive marketingMarketing capabilitiesMarketing operationsWFA Better Marketing Pod Ep 7: On sustainability and courageous marketing with Conny Braams
Read more about "WFA Better Marketing Pod Ep 7: On sustainability and courageous marketing with Conny Braams"WFA Podcast host, David Wheldon, speaks with Conny Braams, Chief Digital and Marketing Officer, Unilever.
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Advertising & policyDigital policyAd techWFA position paper on the EU Digital Markets Act
Read more about "WFA position paper on the EU Digital Markets Act"WFA’s position paper on the Digital Markets Act, a proposed legislation aimed at addressing the market power of large online ‘gatekeeper’ platforms and fostering competition in digital markets, including the digital advertising market.
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Advertising & policyDigital policyWFA position paper on the EU Digital Services Act
Read more about "WFA position paper on the EU Digital Services Act"WFA’s position paper on the Digital Services Act, a proposed legislation aimed at tackling illegal content online and promoting online advertising transparency which is currently under discussion in Brussels.
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Advertising & policyDigital policyAd techWFA global position on advertiser access to data in the digital advertising market
Read more about "WFA global position on advertiser access to data in the digital advertising market"In response to recent developments which have seen policymakers propose new rules aimed at forcing large online advertising platforms to share more data with their business users, including advertisers, WFA has developed a position on advertiser access to data in the digital advertising market.
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Advertising & policyDigital policy
WFA responses to EU consultation on transparency in sponsored political content
Read more about "WFA responses to EU consultation on transparency in sponsored political content"WFA responses to the EU Consultation on transparency in sponsored political content.
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Advertising & policyDigital policyGDPREU ePrivacy Regulation: WFA briefing, February 2021
Read more about "EU ePrivacy Regulation: WFA briefing, February 2021"WFA has prepared an overview of latest developments and next steps on the ePrivacy Regulation
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Advertising & policyBrand purposeBrand reputationMarketing structureInclusive marketingMarketing capabilitiesMarketing operationsWFA Better Marketing Pod Ep 6: On humor and catching the 'F-train' with Ivan Pollard
Read more about "WFA Better Marketing Pod Ep 6: On humor and catching the 'F-train' with Ivan Pollard"WFA Podcast host, David Wheldon, speaks with Ivan Pollard, Senior VP and Global CMO, General Mills.
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Advertising & policyInclusive marketingGender equality in marketing: are we making progress fast enough?
Read more about "Gender equality in marketing: are we making progress fast enough?"We've asked six industry leaders to share their perspectives
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Advertising & policyDigital policyValue of advertisingInclusive marketing#BuildBackBetter: Can marketing be a positive force for change in a post-COVID world?
Read more about "#BuildBackBetter: Can marketing be a positive force for change in a post-COVID world?"A virtual event for anyone interested in how marketing can be a force for good
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Advertising & policyDigital policyPrivacy & techDGX meeting overview (March 2021)
Read more about "DGX meeting overview (March 2021)"Overview of the Digital Governance Exchange (DGX) meeting held remotely on 11 March 2021.
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Advertising & policyDigital policyGDPR
ePrivacy task force meeting overview (March 2021)
Read more about "ePrivacy task force meeting overview (March 2021)"Meeting materials for WFA members from the PAG ePrivacy task force meeting on 4 March 2021
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Advertising & policyDigital policyWFA Global Position on Digital Taxes
Read more about "WFA Global Position on Digital Taxes"In response to recent developments which have seen regulators across the world put forward digital services taxes, WFA has developed a global policy position on the taxation of digital services.
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Advertising & policyDigital policyPAG Meeting Overview (February 2021)
Read more about "PAG Meeting Overview (February 2021)"Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 23 February 2021.
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Advertising & policyCOVID has re-emphasised how brands must serve society
Read more about "COVID has re-emphasised how brands must serve society"Phil Myers, WFA Deputy President and SVP Public Policy and Government Affairs, PepsiCo, on how the policy function has had to adapt during the pandemic
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Advertising & policyMarketing technologyInclusive marketingDigital media transformationMarketing capabilitiesMarketing technologyWFA Better Marketing Pod Ep 5: On digital transformation with L'Oréal’s Lubomira Rochet
Read more about "WFA Better Marketing Pod Ep 5: On digital transformation with L'Oréal’s Lubomira Rochet"WFA Podcast host, David Wheldon, speaks with Lubomira Rochet, L'Oréal's Chief Digital Officer
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Advertising & policyRAC Programme Meeting Overview (February 2021)
Read more about "RAC Programme Meeting Overview (February 2021)"Overview of the Responsible Advertising and Children (RAC) Programme meeting held remotely on 10 February 2021.
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Advertising & policyDigital policyPrivacy & techIntroduction to WFA's policy groups
Read more about "Introduction to WFA's policy groups"Our policy team gives a brief overview and explains the core focus areas of WFA's policy groups
