WFA Better Marketing Pod Ep 6: On humor and catching the 'F-train' with Ivan Pollard

WFA Better Marketing Pod Ep 6: On humor and catching the 'F-train' with Ivan Pollard

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WFA Podcast host, David Wheldon, speaks with Ivan Pollard, Senior VP and Global CMO, General Mills.

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  • Author:WFA

    WFA

Expert opinionVideo
29 March 2021

In the sixth episode of the Better Marketing Pod, WFA VP David Wheldon speaks with Ivan Pollard, Senior VP and Global Chief Marketing Officer at General Mills, about coming to America, the importance of humour, why marketing can’t be replaced by machines and catching the ‘F-train.’

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Tags: Advertising & policyBrand purposeBrand reputationMarketing structureInclusive marketingExpert opinionVideoMarketing capabilitiesMarketing operationsMarketing capabilitiesMarketing operations

Article details

  • Author:WFA

    WFA

Expert opinionVideo
29 March 2021

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