Posts about Gabrielle Robitaille

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Survey on Digital Transformation
    Benchmark
    Marketing strategyMarketing technologyCMO ForumDigital media transformationMarketing strategyMarketing technology

    Survey on Digital Transformation

    WFA, The Digital Consultancy

    The aim of this study is to provide insight into the changes businesses are undertaking due to the impact of digital on customer behaviour and the competitive advantage being sought by managing these changes, both internally and externally, increasingly known as ‘digital transformation’.

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  2. Survey on digital investment trends and digital agency management
    Benchmark
    Digital media transformationMedia transformation

    Survey on digital investment trends and digital agency management

    WFA

    Survey looking at current and future projected digital marketing investment trends among WFA members.

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  3. Survey on digital media auditing
    Benchmark
    Digital media transformation

    Survey on digital media auditing

    WFA

    Survey to determine how clients are using digital media auditors, and whether viewability and verification services are being delivered by these companies

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  4. Benchmark on Global digital marketing organisation/configuration
    Benchmark
    Marketing structureCMO ForumDigital media transformationMarketing organisation

    Benchmark on Global digital marketing organisation/configuration

    WFA

    This benchmark looks at how digital is structured within multinational companies, the global/regional/local models used as well as the strengths and opportunities associated with setting up a separate digital organisation.

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  5. The elements of digital transformation
    Report
    Ad techMarketing strategyCMO ForumDigital media transformationMarketing organisationMarketing strategy

    The elements of digital transformation

    WFA, The Digital Consultancy

    Presentation identifying the core elements of digital transformation and then focusing on how to conduct a digital consumer experience map plus how to utilise partners in your transformation

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