Posts about Matt Green

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

RSS Feed
  1. Benchmark on splitting strategic media planning from buying
    Benchmark
    Agency managementMarketing procurementMarketing structureMarketing organisationMarketing procurement

    Benchmark on splitting strategic media planning from buying

    WFA

    Benchmark survey on whether clients have currently or previously aligned strategic media planning with a full service/creative agency and buying with a separate (media) agency. 

    Read more about "Benchmark on splitting strategic media planning from buying"
  2. Survey on media management in the US
    Benchmark
    Marketing structureMarketing organisation

    Survey on media management in the US

    WFA

    Survey on client-side media management in the US, including the level of optimisation the market allows, the prevalence of media auditing and typical client-side resource levels.

    Read more about "Survey on media management in the US"
  3. Benchmark on creative and digital agency rates 2015
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark on creative and digital agency rates 2015

    WFA

    Benchmark on average creative and digital agency rates across primary agency roles, covering major markets w/w.

    Read more about "Benchmark on creative and digital agency rates 2015"
  4. Guide to Programmatic Media (2014)
    Guides & templates
    Trends & forecastsAd techAgency managementMedia & analyticsPrivacy & tech

    Guide to Programmatic Media (2014)

    WFA

    An introduction and guide to the programmatic media landscape, with focus on the suppliers and the different models of trading desks available to advertisers.

    Read more about "Guide to Programmatic Media (2014)"
  5. Guidelines on client-agency relations and best practice in the pitch process (2013)
    Guides & templates

    Guidelines on client-agency relations and best practice in the pitch process (2013)

    WFA, EACA

    This document provides recommendations for both parties, the agency and the client, on how organize, conduct and conclude a pitch process leading to a new client-agency relationship. 

    Member-only content. Please log in to access this guide.

    Read more about "Guidelines on client-agency relations and best practice in the pitch process (2013)"