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Agency managementMarketing procurementMarketing strategyMarketing structureMarketing capabilitiesMarketing organisationMarketing procurementMarketing strategyBuilding a future-proof marketing procurement strategy
Read more about "Building a future-proof marketing procurement strategy"In 2019, with the help of WFA WBR Insights surveyed 100 heads of marketing procurement from major brands across Europe to find out how leading companies have been procuring effective tools for a modern marketing strategy, and what challenges they're facing to implement them.
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Agency managementMarketing procurementMarketing procurementBenchmark: 3rd-party consultant to manage the Client-Agency relationship
Read more about "Benchmark: 3rd-party consultant to manage the Client-Agency relationship"WFA member bechmark. For additional details, please log in.
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Agency managementMarketing procurementContent marketingMarketing procurementGlobal Content Production Ecosystem 2018
Read more about "Global Content Production Ecosystem 2018"WFA member bechmark. For additional details, please log in.
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Advertising & policyTrends & forecastsMedia & analyticsMarketing strategyMarketing strategyMember barometer 2019
Read more about "Member barometer 2019"WFA member survey. For additional details, please log in.
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Marketing strategyCMO ForumMarketing operationsMarketing strategyBenchmark on launch strategies
Read more about "Benchmark on launch strategies"WFA member bechmark. For additional details, please log in.
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Marketing strategyCMO ForumMarketing strategyBenchmark on shifting consumer behavior in Germany
Read more about "Benchmark on shifting consumer behavior in Germany"WFA member bechmark. For additional details, please log in.
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Marketing procurementMarketing procurement
Benchmark: Category management pass-through or 3rd party costs
Read more about "Benchmark: Category management pass-through or 3rd party costs"WFA member bechmark. For additional details, please log in.
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Marketing procurementMarketing structureMarketing operationsMarketing procurementBenchmark on global sponsorship investments
Read more about "Benchmark on global sponsorship investments"WFA member bechmark. For additional details, please log in.
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Marketing procurementMarketing structureMarketing procurementBenchmark on sourcing post-production
Read more about "Benchmark on sourcing post-production"WFA member bechmark. For additional details, please log in.
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Agency managementMarketing procurementMarketing structureMarketing capabilitiesMarketing procurementBenchmark on Supplier Relationship Management (SRM) models
Read more about "Benchmark on Supplier Relationship Management (SRM) models"WFA member bechmark. For additional details, please log in.
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Ad techMarketing technologyDigital media transformationMarketing technologyAPAC Programmatic Maturity Report 2018
Read more about "APAC Programmatic Maturity Report 2018"WFA member report. For additional details, please log in.
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Advertising & policyDigital policyData governancePrivacy & techGDPRDGX Benchmark on email/newsletter tracking pixels
Read more about "DGX Benchmark on email/newsletter tracking pixels"WFA member benchmark. For additional details, please log in.
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Advertising & policyData governanceMarketing structureMarketing organisationBridging the gap between marketing and policy
Read more about "Bridging the gap between marketing and policy"This new WFA research, with input from Edelman, highlights the demand on both marketing and policy teams for greater interaction.
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Marketing procurementMarketing structureMarketing procurementMedia Agency Models & Remuneration 2019
Read more about "Media Agency Models & Remuneration 2019"This report covers how 50 companies structure their global media agency relationships and how these relationships are expected to evolve over time.
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Trends & forecastsMarketing strategyMarketing technologyDigital media transformationMarketing strategyMarketing technology
Benchmark: Programmatic Practice & Proficiency in APAC
Read more about "Benchmark: Programmatic Practice & Proficiency in APAC"23 senior client-side marketers and leaders across the Asia Pacific Region provided their responses to 6 questions on programmatic practices and proficiency
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Marketing procurementMarketing procurementWebinar: Global Agency Remuneration 2018
Read more about "Webinar: Global Agency Remuneration 2018"A webinar covering some of the key findings from our joint study on Global Agency Remuneration with The Observatory International
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Advertising & policyDigital policyDGX Benchmark on data privacy controls and audit frameworks
Read more about "DGX Benchmark on data privacy controls and audit frameworks"Benchmark results from members on data privacy controls and audit frameworks
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Advertising & policyDigital policyData governancePrivacy & techGDPRFacebook and GDPR benchmark
Read more about "Facebook and GDPR benchmark"This peer research gathered perspectives from WFA members about Facebook Pixel and the EU’s General Data Protection Regulation (GDPR).
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Advertising & policyDigital policyData governancePrivacy & techGDPR
DGX Benchmark on Facebook and GDPR
Read more about "DGX Benchmark on Facebook and GDPR"This benchmark gathers replies about member’s perspectives on Facebook and GDPR
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Trends & forecastsMarketing procurementMarketing strategyMarketing procurementMarketing strategy
Global Agency Remuneration 2018
Read more about "Global Agency Remuneration 2018"This document contains the results of an online survey conducted in Q3 2018, which explored the evolution of global agency remuneration models.
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Agency managementMarketing procurementMarketing capabilitiesMarketing organisationMarketing procurement
Benchmark on Engaging with local freelancers in Europe
Read more about "Benchmark on Engaging with local freelancers in Europe"WFA benchmark with insights on how to engage with relevant freelancer talent locally.
