Posts about Sourcing Forum

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Benchmark on recommended global content agencies
    Benchmark
    CMO Forum

    Benchmark on recommended global content agencies

    WFA

    WFA Benchmark on global content agencies, conducted for a member looking for recommended agencies with global capabilities and footprint.

    Read more about "Benchmark on recommended global content agencies"
  2. Marketing Sourcing KPIs
    Report
    Marketing procurementMarketing procurement

    Marketing Sourcing KPIs

    WFA

    The most common financial, sourcing and agency performance metrics and KPIs used by members (also covering procurement value beyond savings).

    Read more about "Marketing Sourcing KPIs"
  3. Benchmark on managing usage rights
    Benchmark
    Agency managementInfluencer marketingMarketing procurementMarketing structureMarketing capabilitiesMarketing organisationMarketing procurement

    Benchmark on managing usage rights

    WFA

    Research looking at how specialist agencies are used to manage the negotiation of talent rights for celebrities, actors and music.

    Read more about "Benchmark on managing usage rights"
  4. Survey on Global Marketing Category Management
    Benchmark
    Marketing procurementMarketing structureMarketing organisationMarketing procurement

    Survey on Global Marketing Category Management

    WFA

    Research on the management, supply base and sourcing resources against over 15 marketing categories.

    Read more about "Survey on Global Marketing Category Management"
  5. Benchmark on retargeting investment & approach
    Benchmark
    Ad techMarketing procurementMarketing procurement

    Benchmark on retargeting investment & approach

    WFA

    Benchmark to determine the level of investment typically committed to retargeting / remarketing by global brands. 

    Read more about "Benchmark on retargeting investment & approach"
  6. Survey on digital recruitment agencies used by clients
    Benchmark
    Agency managementMarketing procurementMarketing capabilitiesMarketing procurement

    Survey on digital recruitment agencies used by clients

    WFA

    Survey to determine which agencies are used by clients to recruit senior digital analyst talent, in the UK and mainland Europe.

    Read more about "Survey on digital recruitment agencies used by clients"
  7. Benchmark on cost variation in rate cards
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark on cost variation in rate cards

    WFA

    Benchmark on variation in costs from creative agencies in relation to project rate cards vs. retainer rate cards.

    Read more about "Benchmark on cost variation in rate cards"
  8. Benchmark on splitting strategic media planning from buying
    Benchmark
    Agency managementMarketing procurementMarketing structureMarketing organisationMarketing procurement

    Benchmark on splitting strategic media planning from buying

    WFA

    Benchmark survey on whether clients have currently or previously aligned strategic media planning with a full service/creative agency and buying with a separate (media) agency. 

    Read more about "Benchmark on splitting strategic media planning from buying"
  9. Webinar: Managing music rights more effectively
    Video
    Marketing procurementMarketing procurement

    Webinar: Managing music rights more effectively

    WFA, Resilient Music LLP

    Webinar featuring Richard Kirstein, founding partner at Resilient Music LLP, sharing his experience on the evolution of the music rights landscape, and what global marketers need to know to stay ahead of the curve

    Read more about "Webinar: Managing music rights more effectively"
  10. Benchmark on health and safety compliance and media agency contracts
    Benchmark
    Agency managementMarketing procurementMarketing procurement

    Benchmark on health and safety compliance and media agency contracts

    WFA

    Benchmark on whether clients have sight of the impact of health and safety compliance on media agency contracts.

    Read more about "Benchmark on health and safety compliance and media agency contracts"
  11. Benchmark on working with digital asset management suppliers
    Benchmark
    Agency managementMarketing procurementMarketing technologyMarketing organisationMarketing procurementMarketing technology

    Benchmark on working with digital asset management suppliers

    WFA

    Benchmark on working with digital asset management suppliers and software providers who implement workflow management.

    Read more about "Benchmark on working with digital asset management suppliers"
  12. Benchmark on creative and digital agency rates 2015
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark on creative and digital agency rates 2015

    WFA

    Benchmark on average creative and digital agency rates across primary agency roles, covering major markets w/w.

    Read more about "Benchmark on creative and digital agency rates 2015"
  13. Guide on Global Agency Remuneration Trends and the use of performance metrics (2014)
    Guides & templates

    Guide on Global Agency Remuneration Trends and the use of performance metrics (2014)

    WFA

    A WFA report on how global trends in performance based remuneration are evolving, and how metrics are weighted by agency type.

    Read more about "Guide on Global Agency Remuneration Trends and the use of performance metrics (2014)"
  14. Benchmark on recommended experiential and event agencies
    Benchmark
    Agency managementMarketing procurementMarketing procurement

    Benchmark on recommended experiential and event agencies

    WFA

    Benchmark on recommended experiential and event agencies with capabilities around mass sampling and total event management.

    Read more about "Benchmark on recommended experiential and event agencies"
  15. Benchmark on recommended ad production suppliers
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark on recommended ad production suppliers

    WFA

    Benchmark on recommended ad production networks and production adaptation companies.

    Read more about "Benchmark on recommended ad production suppliers"
  16. Survey on sourcing events
    Benchmark
    Marketing procurementMarketing procurement

    Survey on sourcing events

    WFA

    Survey on how members source Events marketing suppliers, looking at procurement category coverage, average spend by supplier type and remuneration.

    Read more about "Survey on sourcing events"
  17. Survey on evolution of payment terms
    Benchmark
    Marketing procurementMarketing procurement

    Survey on evolution of payment terms

    WFA

    Survey on how payment terms, supplier financing and pre-payments vary by supplier type.

    Read more about "Survey on evolution of payment terms"
  18. Survey on sourcing PR
    Benchmark
    Agency managementMarketing procurementMarketing procurement

    Survey on sourcing PR

    WFA

    Survey on how members source Public Relations suppliers and agencies, the trends within the category and how investment is evolving.

    Read more about "Survey on sourcing PR"
  19. Survey on sourcing print suppliers
    Benchmark
    Marketing procurementMarketing procurement

    Survey on sourcing print suppliers

    WFA

    Survey on category management of Print - working with suppliers, regional print hub models, remunerations and use of print management companies.

    Read more about "Survey on sourcing print suppliers"