Benchmark on retargeting investment & approach

Benchmark on retargeting investment & approach

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Benchmark to determine the level of investment typically committed to retargeting / remarketing by global brands. 

Article details

  • Author:WFA

    WFA

Benchmark
4 May 2015

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Associated topics

Tags: Ad techMarketing procurementBenchmarkMediaMedia ForumSourcing ForumAgencies & partnersAgency remunerationMarketing procurementProgrammatic & ad tech

Article details

  • Author:WFA

    WFA

Benchmark
4 May 2015

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