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CreativityMarketing procurementMarketing procurementWebinar: An introduction to the offshore market for creative production
Read more about "Webinar: An introduction to the offshore market for creative production"This webinar offers up-to-date insights on what to prioritise and consider when deciding on your offshore strategy for creative production.
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Marketing technologyMarketing operationsMarketing technologyWebinar+: Programmatic supply-chain transparency
Read more about "Webinar+: Programmatic supply-chain transparency"This webinar covers programmatic supply-chain transparency, following the publication of the ISBA & PWC UK study published in 2020. Afterwards, WFA members discuss the topic both from a Global and an APAC perspective.
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Agency managementMarketing procurementRetail media & ecommerceMarketing procurementWebinar+: Crisis clinic – Managing your agency remuneration models during and after the Covid-19 crisis
Read more about "Webinar+: Crisis clinic – Managing your agency remuneration models during and after the Covid-19 crisis"In this interactive panel and clinic, experts discuss the expected Covid-19 impact on global agency remuneration models, and how you can reasonably respond as a brand.
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Marketing structureMarketing operationsMarketing organisationWebinar: Global Marketing Operations in 2020
Read more about "Webinar: Global Marketing Operations in 2020"Marketing operations is ramping up its role and taking on a more strategic function as major multinationals seek to transform their marketing organisations.
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Marketing procurementMarketing procurementWebinar: Client-agency performance evaluations: the agency view
Read more about "Webinar: Client-agency performance evaluations: the agency view"One of the most valuable tools an advertiser has to elevate their client-agency relationship and performance is a formal agency evaluation program.
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Trends & forecastsMarketing capabilitiesMarketing operationsWebinar: In search of the unicorn marketer
Read more about "Webinar: In search of the unicorn marketer"We unveil WFA’s largest global study, focusing on the ‘marketer of the future’.
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Advertising & policyTrends & forecastsDigital policyAd techData governanceGDPRWebinar: GDPR and online advertising - what next?
Read more about "Webinar: GDPR and online advertising - what next?"This webinar offers an overview of key GDPR developments related to online advertising, including latest status and expected next steps.
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Agency managementMarketing structureCMO Forum
Webinar+: Crisis Clinic – Managing your agencies during and after the COVID-19 crisis
Read more about "Webinar+: Crisis Clinic – Managing your agencies during and after the COVID-19 crisis"As the COVID-19 pandemic continues to unfold, how should your agency partnerships adapt and evolve? What are the major challenges and opportunities for agency management leaders?
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Marketing procurementMarketing structureMarketing procurementWebinar: How transcreation can give a local edge to global messages
Read more about "Webinar: How transcreation can give a local edge to global messages"How to optimise content production globally while remaining relevant and effective locally.
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Advertising & policyTrends & forecastsInclusive marketingWebinar: The case for greater diversity and inclusion in marketing
Read more about "Webinar: The case for greater diversity and inclusion in marketing"What can brands do to step up their diversity and inclusion efforts?
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Advertising & policyDigital policyPrivacy & techWebinar+: TikTok’s approach to privacy and security
Read more about "Webinar+: TikTok’s approach to privacy and security"A Q&A session with TikTok about privacy, security and brand safety on their platform.
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Advertising & policyDigital policyAd techData governancePrivacy & techWebinar: Data safety and risk, benchmarking approaches across the industry
Read more about "Webinar: Data safety and risk, benchmarking approaches across the industry"An analysis and benchmarking of data safety and risk across the industry
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Digital policyBrand reputationMarketing effectivenessMarketing technologyMarketing operationsMarketing technologyWebinar: A Marketer's guide to digital ad fraud
Read more about "Webinar: A Marketer's guide to digital ad fraud"This webinar with Integral Ad Science covers a comprehensive guide to digital ad fraud, especially in APAC.
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Marketing effectivenessMarketing technologyCMO ForumMarketing operationsMarketing technologyWebinar+: Customer Experience in the New Normal
Read more about "Webinar+: Customer Experience in the New Normal"In this webinar, you will discover how simple “nudges” have generated opportunities in enhancing the user/shopper emotional journey, facilitating choice or improving loyalty.
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Marketing effectivenessCMO ForumMarketing operationsWebinar: An advertiser's guide to OTT media in APAC
Read more about "Webinar: An advertiser's guide to OTT media in APAC"This webinar with SpotX covers a comprehensive guide to OTT services, especially in APAC.
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Webinar: The evolution of digital standards
Read more about "Webinar: The evolution of digital standards"This webinar with the Media Ratings Council (MRC) covers what you need to know to buy with confidence.
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Advertising & policyDigital policyWebinar: The EU Pledge - a practical guide for marketers
Read more about "Webinar: The EU Pledge - a practical guide for marketers"The EU Pledge is a voluntary initiative by leading food and beverage companies to change the way they advertise to children.
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Marketing procurementMarketing strategyMarketing procurementMarketing strategyWebinar: Better sponsorship outcomes through better category management
Read more about "Webinar: Better sponsorship outcomes through better category management"This webinar examines processes and tools for better sponsorship investment management.
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Marketing procurementMarketing procurement
Webinar+: Crisis clinic – Managing your global content production in the Covid epidemic
Read more about "Webinar+: Crisis clinic – Managing your global content production in the Covid epidemic"This webinar focusses on how experts are expecting the global content production ecosystem to evolve and how brands can respond.
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Marketing effectivenessCMO ForumWebinar: Mind the gap - Video advertising reach in the age of increasing media fragmentation
Read more about "Webinar: Mind the gap - Video advertising reach in the age of increasing media fragmentation"In this webinar focusses on what the future may hold for online video and how brands should treat this medium going forward.
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CreativityMarketing effectivenessWebinar: How advertising lost sight of creativity and what to do about it
Read more about "Webinar: How advertising lost sight of creativity and what to do about it"System1's Orlando Wood introduces his bestselling book with the IPA, ‘Lemon : How the Advertising Brain Turned Sour’ (2019).
