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Agency managementMarketing procurementMarketing structureMarketing organisationMarketing procurementSurvey on China agency rosters
Read more about "Survey on China agency rosters"Survey on the way WFA members structure their agency rosters in China vs. elsewhere in the world.
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Marketing procurementMarketing procurementWebinar: Sourcing ad production
Read more about "Webinar: Sourcing ad production"In-depth webinar with Advertising Production Resources (APR) on sourcing ad production for WFA members
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Agency managementMarketing procurementMarketing procurementBenchmark on recommended consultancies for brand architecture development
Read more about "Benchmark on recommended consultancies for brand architecture development"WFA benchmark conducted for a member looking for recommendations on consultancies for brand architecture development.
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Agency managementMarketing procurementMarketing procurementBenchmark on Recommended Agencies for Social Media Audit in China
Read more about "Benchmark on Recommended Agencies for Social Media Audit in China"WFA benchmark conducted for a member looking for recommendations of social media audit agencies in China.
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Agency managementMarketing strategyDigital media transformationMarketing strategyReport on global media transformation
Read more about "Report on global media transformation"Client-side media roles are undergoing considerable change in response to the digitisation of media. How prepared are clients are for the future and what do we need from our agency (and other ecosystem) partners? Find out below.
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Marketing procurementMarketing procurementBenchmark on brand tracking in China
Read more about "Benchmark on brand tracking in China"WFA benchmark conducted for a member looking for panel companies (for brand tracking) in China.
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Media & analyticsPrivacy & techInfluencer marketingCMO ForumUnlocking brand value with social communities
Read more about "Unlocking brand value with social communities"Online brand communities can deliver unparalleled brand consumer engagement, loyalty and become a major force for driving revenue. This study investigates how brands can connect with their customers in more meaningful and effective ways online.
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Marketing procurementMarketing procurementBenchmark on Recommended digital content agencies in Europe
Read more about "Benchmark on Recommended digital content agencies in Europe"WFA benchmark conducted for a member looking for recommendations on digital content agencies in Europe.
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Agency managementMarketing procurementMarketing procurementBenchmark an Introduction to sourcing Ad Production
Read more about "Benchmark an Introduction to sourcing Ad Production"WFA introductory guidance for procurement organisations looking at sourcing ad production, getting value from production partners, and understanding decoupling.
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Agency managementMedia & analyticsMarketing procurementMarketing procurementBenchmark an Introduction to sourcing Consumer Insights
Read more about "Benchmark an Introduction to sourcing Consumer Insights"WFA introductory guidance for procurement organisations looking at sourcing consumer insights, getting value from research suppliers, and managing global research communities.
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Marketing procurementMarketing procurementSurvey into global media pitching and use of consultants
Read more about "Survey into global media pitching and use of consultants"This survey looks at what is being reviewed in recent pitches, the geographic areas they encompass, the frequency of pitching, plus how consultancies were used to support brands in the pitch process and the value they provide.
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Media & analyticsMarketing procurementMarketing organisationMarketing procurementSurvey results on Managing insight supplier communities
Read more about "Survey results on Managing insight supplier communities"Survey results on the challenges that global clients are facing when it comes to building dynamic (yet cost effective) agency rosters.
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Marketing procurementMarketing procurementBenchmark on innnovation partner and business disruptor suppliers
Read more about "Benchmark on innnovation partner and business disruptor suppliers"WFA benchmark conducted for a member interested in finding suppliers across each region (or w/w) who are able to help with innovation / business disruptor: brand marketing and beyond to product design etc.
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Marketing procurementMarketing procurementBenchmark on Customer journey and innovation suppliers
Read more about "Benchmark on Customer journey and innovation suppliers"WFA benchmark conducted for a member interested in finding suppliers across each region (or w/w) who are able to help with customer journey and innovation : both in-store and online.
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Marketing procurementMarketing procurementBenchmark on the digital video vendors used by members
Read more about "Benchmark on the digital video vendors used by members"WFA benchmark looking at the specialist digital video vendors used by members.
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Survey results on Media Agency Remuneration 2016
Read more about "Survey results on Media Agency Remuneration 2016"WFA surveyed members on the the subject of media agency remuneration in Q4 2015.
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Agency managementMarketing procurementMarketing organisationMarketing procurementBenchmark on Use of e-auctions & e-sourcing for marketing suppliers
Read more about "Benchmark on Use of e-auctions & e-sourcing for marketing suppliers"A WFA benchmark on the use of e-auctions and e-sourcing with marketing communications suppliers, focusing on processes, tools and pros/cons by supplier type.
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Agency managementCMO ForumSurvey results on Marketing in ASEAN
Read more about "Survey results on Marketing in ASEAN"This document was designed as a means to benchmark thoughts and actions in relation to marketing in ASEAN. It contains consolidated, anonymous, responses from 101 client-side marketers in ASEAN.
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Marketing procurementMarketing procurementSurvey Results on Sourcing ad production
Read more about "Survey Results on Sourcing ad production"Survey in partnership with APR on sourcing ad production, the use of decoupling and its methodology, savings and benefits.
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Agency managementMarketing procurementMarketing procurementSurvey results on Best practice in media agency contract management
Read more about "Survey results on Best practice in media agency contract management"A survey investigating which marketing departments are primarily responsible for contracts and MSAs, how the terms are communicated internally, and how contract compliance is monitored and transparency maintained
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Marketing procurementMarketing procurementBenchmark on Decentralised Media Agency Recommendations
Read more about "Benchmark on Decentralised Media Agency Recommendations"WFA benchmark conducted for a member interested in finding media agencies in several key geographies.
