Benchmark an Introduction to sourcing Ad Production

Benchmark an Introduction to sourcing Ad Production

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WFA introductory guidance for procurement organisations looking at sourcing ad production, getting value from production partners, and understanding decoupling.

Article details

  • Author:WFA

    WFA

Benchmark
27 April 2016

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Associated topics

Tags: Agency managementMarketing procurementBenchmarkSourcing ForumAgencies & partnersAgency evaluationAgency managementMarketing procurement

Article details

  • Author:WFA

    WFA

Benchmark
27 April 2016

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