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Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1.    Webinar+: Crisis clinic - Managing your media in the Covid epidemic
    Marketing strategyMarketing operationsMarketing strategy

    Webinar+: Crisis clinic - Managing your media in the Covid epidemic

    This interactive webinar and clinic with WFA, Digital Decisions and Ebiquity offers the chance to to hear how consultants are expecting the media markets to evolve, and how you can respond.

    Read more about "Webinar+: Crisis clinic - Managing your media in the Covid epidemic"
  2.    Webinar: WFA in 2020 - What’s now, what’s next
    Advertising & policyDigital policyMarketing procurementMarketing procurement

    Webinar: WFA in 2020 - What’s now, what’s next

    The WFA team presented on priorities shared by our multinational marketing communities over the past year and in the future.

    Read more about "Webinar: WFA in 2020 - What’s now, what’s next"
  3.    Webinar: Crisis clinic - Sponsorship and experiential marketing during COVID-19
    Marketing procurementMarketing structureMarketing procurement

    Webinar: Crisis clinic - Sponsorship and experiential marketing during COVID-19

    This webinar focusses on what marketing and marketing procurement professionals need to consider regarding sponsorship and experiential marketing in light of the COVID-19 pandemic.

    Read more about "Webinar: Crisis clinic - Sponsorship and experiential marketing during COVID-19"
  4.    Webinar: The Responsible Marketing Pact - Against minors’ exposure to alcohol
    Advertising & policy

    Webinar: The Responsible Marketing Pact - Against minors’ exposure to alcohol

    The Responsible Marketing Pact (RMP) aims to reduce minors’ exposure to alcohol marketing, limit the appeal of alcohol marketing to minors, and strive to ensure minors’ social media experience is free from alcohol ads.

    Read more about "Webinar: The Responsible Marketing Pact - Against minors’ exposure to alcohol"
  5.    Webinar: Making the most of Dynamic Creative Optimisation (DCO)
    Ad techMarketing procurementMarketing technologyMarketing procurementMarketing technology

    Webinar: Making the most of Dynamic Creative Optimisation (DCO)

    This webinar covers how to create a unified operating model that brings creative and media closer.

    Read more about "Webinar: Making the most of Dynamic Creative Optimisation (DCO)"
  6.    Webinar: Social Commerce in China
    Advertising & policyAd techGDPRInfluencer marketing

    Webinar: Social Commerce in China

    With ecommerce firmly established as an integral part of China's highly competitive retail scene, businesses are now looking to social commerce to fuel their next phase of growth.

    Read more about "Webinar: Social Commerce in China"
  7.    Webinar: The future of cookies and digital advertising
    Advertising & policyDigital policyAd techPrivacy & techGDPR

    Webinar: The future of cookies and digital advertising

    This webinar covers what emerging privacy regulation and increasing browser restrictions mean for the future of cookies and what marketers should expect.

    Read more about "Webinar: The future of cookies and digital advertising"
  8.    Webinar: 'Dual quality' - UCPD revision recap and key watch-outs for transposition phase
    Advertising & policy

    Webinar: 'Dual quality' - UCPD revision recap and key watch-outs for transposition phase

    This webinar covers the history of the UCPD revision, the current status of the agreed EU legislation and key watch-outs for the transposition phase.

    Read more about "Webinar: 'Dual quality' - UCPD revision recap and key watch-outs for transposition phase"
  9.    Webinar: ePrivacy: what is it and what does it mean for advertisers?
    Advertising & policyDigital policy

    Webinar: ePrivacy: what is it and what does it mean for advertisers?

    In this webinar Catherine Armitage, Director of Digital Policy, WFA, and Pierre Bouygues, EU Public Affairs Manager, L’Oréal, an overview of the latest developments on the ePrivacy Regulation and what this could mean for advertisers in the long term.

    Read more about "Webinar: ePrivacy: what is it and what does it mean for advertisers?"
  10.    Webinar: In-housing Programmatic Media Success
    Ad techIn-housingMarketing structureMarketing operations

    Webinar: In-housing Programmatic Media Success

    This webinar covers how to make the decision on what model of in-housing is best for your business. In addition, it covers how the tech, process, data and people need to work together to form an efficient in-house operation.

    Read more about "Webinar: In-housing Programmatic Media Success"
  11.    Webinar: California Consumer Privacy Act - insights for advertisers
    Advertising & policyTrends & forecastsDigital policyPrivacy & tech

    Webinar: California Consumer Privacy Act - insights for advertisers

    Hear from Dan Jaffe, Group EVP Government Relations, ANA (US advertiser association) on key elements of the California Consumer Privacy Act (CCPA) and receive insights on what companies need to do to prepare.

    Read more about "Webinar: California Consumer Privacy Act - insights for advertisers"
  12.    Webinar: Regulatory pressures on food and beverage marketing around the globe
    Advertising & policyTrends & forecasts

    Webinar: Regulatory pressures on food and beverage marketing around the globe

    This webinar covers regulatory trends that may fundamentally restrict food and beverage companies’ longer term ability to connect with consumers in key markets around the globe.

    Read more about "Webinar: Regulatory pressures on food and beverage marketing around the globe"
  13.    Webinar: Gaming Demystified - Unlocking brand growth opportunities in video gaming
    Trends & forecastsGaming

    Webinar: Gaming Demystified - Unlocking brand growth opportunities in video gaming

    During this webinar, hear from James Redman, Managing Director of 2CV, who will review some of the key findings from the joint WFA report designed to help Advertisers appreciate the opportunities within Gaming.

     

    Read more about "Webinar: Gaming Demystified - Unlocking brand growth opportunities in video gaming"
  14.    Can blockchain solve some of marketing’s biggest problems?
    Ad techMarketing technologyMarketing technology

    Can blockchain solve some of marketing’s biggest problems?

    The lack of transparency, fraud, brand safety and privacy are costing marketers billions each year. In a recent WFA webinar, R3's Greg Paull explained how some marketers are experimenting with technologies like blockchain to close gaps in the process.

    Read more about "Can blockchain solve some of marketing’s biggest problems?"
  15.    True partners
    Agency management

    True partners

    Some of the world’s leading advertising agencies give their views on what advertisers need to do to make a great partnership.

     

    Read more about "True partners"
  16.    Webinar: Digital Asset Management
    Trends & forecastsMarketing procurementMarketing technologyMarketing capabilitiesMarketing organisationMarketing procurementMarketing technology

    Webinar: Digital Asset Management

    The Marketing Technology landscape continues to grow at lightning speed and shows no sign of slowing. Fuelled by an expectation economy, “always on” campaigns and an increasingly complex network of marketing channels, there are now close to 7000 technology vendors pushing disruptive innovation. Few companies really understand the modern marketing landscape and finding a good explanation of how it all fits together is a real challenge.

    Read more about "Webinar: Digital Asset Management"
  17.    Webinar: Blockchain in Marketing
    Trends & forecastsAd techMarketing technologyMarketing technology

    Webinar: Blockchain in Marketing

    During this webinar you can hear from Greg Paull, Principal & Co-Founder, R3, as he offers a global overview of the current Blockchain landscape including a guide to some of the more prominent players in the space.

    Read more about "Webinar: Blockchain in Marketing"
  18.    Webinar: Proliferation of kids privacy regulations
    Advertising & policyDigital policyGDPR

    Webinar: Proliferation of kids privacy regulations

    Hear from Max Bleyleben, Managing Director & Chief Privacy Officer at SuperAwesome, on how the latest regulatory trends are transforming online marketing to children and younger audiences.

    Read more about "Webinar: Proliferation of kids privacy regulations"
  19.    Webinar: Designing for integration
    CMO Forum

    Webinar: Designing for integration

    Are you responsible for delivering integrated communication? Watch this webinar to hear from Jonathan Turner, Chairman of OxfordSM, how the best organisations deliver effective integrated communication at scale and at pace

    Read more about "Webinar: Designing for integration"
  20.    WFA launches Global Marketer of the Year 2019
    Global Marketer of the Year

    WFA launches Global Marketer of the Year 2019

    Partners with The Drum to celebrate the work that global and regional marketers do to deliver more customer-centric brand communications

    Read more about "WFA launches Global Marketer of the Year 2019"
  21.    Webinar: Rights Management & Asset Optimisation
    Marketing procurementMarketing procurement

    Webinar: Rights Management & Asset Optimisation

    In this webinar, Advertising Production Resources (APR) will discuss rights associated with specific elements of production along with best practice advise for planning asset re-use and creating a Rights Management Strategy that will save time and minimise risk.

    Read more about "Webinar: Rights Management & Asset Optimisation"