Posts about Benchmark

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

RSS Feed
  1. Benchmark on setting up knowledge/insights sharing platforms
    Benchmark
    Media & analytics

    Benchmark on setting up knowledge/insights sharing platforms

    WFA

     WFA benchmark conducted for a member looking for feedback on setting up knowledge/insights sharing platforms, including recommended suppliers.

    Read more about "Benchmark on setting up knowledge/insights sharing platforms"
  2. Benchmark on Media auditor RFP
    Benchmark

    Benchmark on Media auditor RFP

    WFA

     WFA benchmark conducted for a member that was about to begin an RFP process for a global media auditor appointment and was looking for recommendations on this process.

    Read more about "Benchmark on Media auditor RFP"
  3. Benchmark on recommended Customer Data Strategy Consultants
    Benchmark
    Agency managementMedia & analyticsMarketing procurementMarketing procurement

    Benchmark on recommended Customer Data Strategy Consultants

    WFA

     WFA benchmark conducted for a member looking for recommended Customer Data Strategy Consultants.

    Read more about "Benchmark on recommended Customer Data Strategy Consultants"
  4. Benchmark on recommended Creative agencies in Middle East
    Benchmark
    Agency managementMarketing procurementMarketing procurement

    Benchmark on recommended Creative agencies in Middle East

    WFA

    WFA benchmark conducted for a member looking for recommended creative agencies in Saudi Arabia. More specifically agencies that could be described as boutique.

    Read more about "Benchmark on recommended Creative agencies in Middle East"
  5. Survey on measuring market share
    Benchmark
    Marketing procurementMarketing procurement

    Survey on measuring market share

    WFA

    Survey on how members track and measure market share, looking at available data sources, satisfaction with supplier services, and the use of different sales, unit and volume share calculations.

    Read more about "Survey on measuring market share"
  6. Content marketing survey results
    Benchmark
    Marketing structureCMO ForumContent marketing

    Content marketing survey results

    WFA

    The purpose of this study is to better understand perceptions and actions in relation to content marketing, notably in relation to internal resource.

    Read more about "Content marketing survey results"
  7. Benchmark on recommended eCommerce partners in Europe
    Benchmark
    Agency managementMarketing procurementRetail media & ecommerceMarketing procurement

    Benchmark on recommended eCommerce partners in Europe

    WFA

     WFA benchmark conducted for a member looking for recommendations on eCommerce partners in Europe.

    Read more about "Benchmark on recommended eCommerce partners in Europe"
  8. Benchmark on recommended creative agencies and consultancies
    Benchmark
    Agency managementMarketing procurementMarketing procurement

    Benchmark on recommended creative agencies and consultancies

    WFA

    An overview of creative agencies and consultancies in Australia specialising in the fashion and beauty sectors.

    Read more about "Benchmark on recommended creative agencies and consultancies"
  9. Benchmark on Fashion/beauty agencies in Australia
    Benchmark
    Agency management

    Benchmark on Fashion/beauty agencies in Australia

    WFA

     

    Read more about "Benchmark on Fashion/beauty agencies in Australia"
  10. Benchmark on the use of supply chain financing
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark on the use of supply chain financing

    WFA

    Benchmark on the use of supply chain financing within marketing, looking at how the extension of payment terms can be mitigated by 3rd party financing.

    Read more about "Benchmark on the use of supply chain financing"
  11. Survey on Managing PR suppliers
    Benchmark
    Agency managementMarketing procurementMarketing procurement

    Survey on Managing PR suppliers

    WFA

    Survey on how members source and manage the public relations category. 

    Read more about "Survey on Managing PR suppliers"
  12. Survey on China agency rosters
    Benchmark
    Agency managementMarketing procurementMarketing structureMarketing organisationMarketing procurement

    Survey on China agency rosters

    WFA

    Survey on the way WFA members structure their agency rosters in China vs. elsewhere in the world.

    Read more about "Survey on China agency rosters"
  13. Benchmark on recommended consultancies for brand architecture development
    Benchmark
    Agency managementMarketing procurementMarketing procurement

    Benchmark on recommended consultancies for brand architecture development

    WFA

    WFA benchmark conducted for a member looking for recommendations on consultancies for brand architecture development.

    Read more about "Benchmark on recommended consultancies for brand architecture development"
  14. Benchmark on Recommended Agencies for Social Media Audit in China
    Benchmark
    Agency managementMarketing procurementMarketing procurement

    Benchmark on Recommended Agencies for Social Media Audit in China

    WFA

    WFA benchmark conducted for a member looking for recommendations of social media audit agencies in China.

    Read more about "Benchmark on Recommended Agencies for Social Media Audit in China"
  15. Report on global media transformation
    BenchmarkVideo
    Agency managementMarketing strategyDigital media transformationMarketing strategy

    Report on global media transformation

    WFA

    Client-side media roles are undergoing considerable change in response to the digitisation of media. How prepared are clients are for the future and what do we need from our agency (and other ecosystem) partners? Find out below.

    Read more about "Report on global media transformation"
  16. Benchmark on brand tracking in China
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark on brand tracking in China

    WFA

    WFA benchmark conducted for a member looking for panel companies (for brand tracking) in China.

    Read more about "Benchmark on brand tracking in China"
  17. Benchmark on Innovative brand tracking suppliers
    Benchmark
    Agency management

    Benchmark on Innovative brand tracking suppliers

    WFA

     

    Read more about "Benchmark on Innovative brand tracking suppliers"
  18. Study results on Verification partners & viewability
    Benchmark
    Marketing procurementMarketing procurement

    Study results on Verification partners & viewability

    WFA

    The purpose of this document is to better understand perceptions and actions in relation to verification providers, notably in the field of viewable impressions.

    Read more about "Study results on Verification partners & viewability"
  19. Benchmark on Average video view figures
    Benchmark

    Benchmark on Average video view figures

    WFA

    WFA benchmark conducted for a member looking for average video view figures: view through rate, view time, number of views.

    Read more about "Benchmark on Average video view figures"
  20. Survey results on Managing ad testing
    Benchmark
    Media & analytics

    Survey results on Managing ad testing

    WFA

    Research from our insights and market research community on the effectiveness, frequency and benefits of pre and post testing for campaigns.

    Read more about "Survey results on Managing ad testing"
  21. Survey on Managing global agency rosters
    Benchmark
    Agency management

    Survey on Managing global agency rosters

    WFA

     

    Read more about "Survey on Managing global agency rosters"