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Advertising & policyDigital policyThe lesson of Facebook: the online business model must adapt
Read more about "The lesson of Facebook: the online business model must adapt"This whole episode is going to precipitate more consumer calls for data transparency.
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Marketing technologyMarketing technologyABCs of clients in control
Read more about "ABCs of clients in control"Is blockchain technology the silver bullet that marketing organisations need right now?
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Digital policyEliminating the most annoying ad formats
Read more about "Eliminating the most annoying ad formats"The Coalition for Better Ads can help do that, says Erard Gilles, WFA Public Affairs Manager
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Global Marketer of the Year
Global Marketer of the Year: Keith Weed on 2017 and 2018 priorities
Read more about "Global Marketer of the Year: Keith Weed on 2017 and 2018 priorities"Keith Weed, Chief Marketing & Communications Officer of Unilever, talks with David Wheldon, WFA President & CMO of RBS, after receiving the first-ever WFA Global Marketer of the Year award.
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Global Marketer of the Year
Global Marketer of the Year: Keith Weed on making a difference
Read more about "Global Marketer of the Year: Keith Weed on making a difference"Keith Weed, Chief Marketing & Communications Officer of Unilever, talks with David Wheldon, WFA President & CMO of RBS, after receiving the first-ever WFA Global Marketer of the Year award.
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Global Marketer of the Year
Global Marketer of the Year: Keith Weed on agency partners
Read more about "Global Marketer of the Year: Keith Weed on agency partners"Keith Weed, Chief Marketing & Communications Officer of Unilever, talks with David Wheldon, WFA President & CMO of RBS, after receiving the first-ever WFA Global Marketer of the Year award.
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Global Marketer of the Year
Global Marketer of the Year: Keith Weed on the marketing organisation
Read more about "Global Marketer of the Year: Keith Weed on the marketing organisation"Keith Weed, Chief Marketing & Communications Officer of Unilever, talks with David Wheldon, WFA President & CMO of RBS, after receiving the first-ever WFA Global Marketer of the Year award.
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10 things to watch in 2018
Read more about "10 things to watch in 2018"From gender stereotypes and blockchain to the EU's new data privacy rules - the WFA team has put together a list of 10 of the things to watch in 2018.
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Marketing strategyMarketing strategyLet's make 2018 the year of transparency, says WFA President David Wheldon
Read more about "Let's make 2018 the year of transparency, says WFA President David Wheldon"In a new year's address, WFA President David Wheldon has called on its members to invest in building lasting relationships.
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Marketing strategyMarketing strategyGDPR data-privacy rules signal a welcome revolution, says WFA CEO
Read more about "GDPR data-privacy rules signal a welcome revolution, says WFA CEO"GDPR will rip the ad ecosystem apart, and maybe that's what our industry needs, writes WFA Stephan Loerke.
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Global Marketer of the YearMarketing strategyMarketing strategyBridging east and west via digital: Huawei's Glory Zhang
Read more about "Bridging east and west via digital: Huawei's Glory Zhang"Campaign is showcasing the six CMOs shortlisted for WFA's Global Marketer of the Year award.
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Global Marketer of the YearMarketing strategyMarketing strategySea heroes and data: Deutsche Telekom's Hans-Christian Schwingen
Read more about "Sea heroes and data: Deutsche Telekom's Hans-Christian Schwingen"Campaign is showcasing the six CMOs shortlisted for WFA's Global Marketer of the Year award.
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Global Marketer of the YearMarketing with purpose: Mars' Jane Wakely
Read more about "Marketing with purpose: Mars' Jane Wakely"Campaign is showcasing the six CMOs shortlisted for WFA's Global Marketer of the Year award.
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Brand purposeGlobal Marketer of the YearMarketing strategyMarketing strategyPriceless success: Mastercard's Raja Rajamannar
Read more about "Priceless success: Mastercard's Raja Rajamannar"Campaign is showcasing the six CMOs shortlisted for WFA's Global Marketer of the Year award.
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Brand purposeGlobal Marketer of the YearMarketing strategyMarketing strategyEmpowering marketers and unstereotyping ads: Unilever's Keith Weed
Read more about "Empowering marketers and unstereotyping ads: Unilever's Keith Weed"Campaign is showcasing the six CMOs shortlisted for WFA's Global Marketer of the Year award.
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Brand purposeGlobal Marketer of the YearMarketing strategyMarketing strategyFrom transparency to equality: P&G's Marc Pritchard
Read more about "From transparency to equality: P&G's Marc Pritchard"Campaign is showcasing the six CMOs shortlisted for WFA's Global Marketer of the Year award.
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WFA CEO: 2017 in review
Read more about "WFA CEO: 2017 in review"Stephan Loerke, WFA's CEO, looks back at 2017 and what it meant from a brand owners' perspective
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4 public affairs predictions for 2018
Read more about "4 public affairs predictions for 2018"The WFA public affairs team share their predictions for what the next 12 months hold for brands.
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6 marketing predictions for 2018
Read more about "6 marketing predictions for 2018"The WFA marketing team share their predictions for what the next 12 months hold for brands.
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Brand purposeMarketing strategyMarketing strategyIt’s the Most Contagious time of the year
Read more about "It’s the Most Contagious time of the year"Pope Francis, Donald Trump, H.H. the Dalai Lama and Jack Ma walk into a marketing conference…and Most Contagious 2017 begins.
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Digital policy10 things you should know about GDPR
Read more about "10 things you should know about GDPR"Not fully aware of the implications of GDPR? You’re not alone.
