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Agency managementCMO ForumWebinar: More effective agency management
Read more about "Webinar: More effective agency management"In this webinar, we review some of the key findings from our recent study on global effective agency management, with an aim to shed some light on what agency management currently looks like, what are the issues arising, and what might have to change going forward.
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Marketing procurementMarketing procurementRedefining the marketing procurement value proposition
Read more about "Redefining the marketing procurement value proposition"ProcureCon Marketing London was another great opportunity to gather industry feedback on WFA’s goal of redesigning marketing procurement and making it a true strategic business partner.
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Content marketingMarketing operationsKnowledge Spotlight: How to turn content into revenue
Read more about "Knowledge Spotlight: How to turn content into revenue"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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Marketing procurementMarketing procurementWebinar: Marketing Production Trends for 2019
Read more about "Webinar: Marketing Production Trends for 2019"Webinar with Advertising Production Resources (APR) on global marketing production trends for 2019
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Marketing procurementMarketing procurementWebinar: Global Agency Remuneration 2018
Read more about "Webinar: Global Agency Remuneration 2018"A webinar covering some of the key findings from our joint study on Global Agency Remuneration with The Observatory International
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Global Marketer of the YearMastercard’s Raja Rajamannar named WFA Global Marketer of the Year
Read more about "Mastercard’s Raja Rajamannar named WFA Global Marketer of the Year"The award to appoint the marketers who are making a difference for business and society
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Webinar: The new frontier for ad fraud
Read more about "Webinar: The new frontier for ad fraud"In this webinar, Dr Augustine Fou, one of the world’s preeminent ad fraud researchers, joins WFA to explore where ad fraud is most pernicious today.
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Marketing procurementMarketing procurement
Webinar: Content Production Strategy Framework
Read more about "Webinar: Content Production Strategy Framework"The rapidly changing content production landscape is forcing brands to create more content, faster, and with less budget. Making sense of what to spend and with whom to work can be confusing. In this webinar, and based on key results from a recent WFA/APR study, were discussed options for choosing the right partners, setting up appropriate processes and best practices for producing more of the work you need.
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Digital policyGDPRContent marketing
Webinar: Achieving data-driven marketing success - Balancing the need for mindset alongside strategy
Read more about "Webinar: Achieving data-driven marketing success - Balancing the need for mindset alongside strategy"In a post-GDPR world, success in data-driven marketing requires a clear and rigorous strategy identifying the use and application of data and technology, while also specifying how to overcome silos, close capability gaps, re-engineer processes and address other cultural issues.
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Advertising & policyInclusive marketingTackling gender bias in advertising: six lessons from Unstereotype Alliance member P&G
Read more about "Tackling gender bias in advertising: six lessons from Unstereotype Alliance member P&G"WFA webinar on progressive gender portrayals in advertising organised in partnership with UN Women
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Advertising & policyDigital policyPrivacy & techGDPR
Webinar: Brazil’s new data privacy regulation - what is it and what does it mean for marketers?
Read more about "Webinar: Brazil’s new data privacy regulation - what is it and what does it mean for marketers?"Since the GDPR came into effect earlier this year, new privacy laws have been emerging in many countries across the world looking to emulate the ‘GDPR standard’.
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Advertising & policyInclusive marketingWebinar: Progressive gender portrayals in advertising
Read more about "Webinar: Progressive gender portrayals in advertising"WFA, P&G and UN Women webinar covering why the industry must break down harmful stereotypes: progressive brands perform better
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Global Marketer of the YearWFA names shortlist for Global Marketer of the Year 2018
Read more about "WFA names shortlist for Global Marketer of the Year 2018"Winner to be announced in January
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Advertising & policy
Webinar: Pressures on food marketing around the globe
Read more about "Webinar: Pressures on food marketing around the globe"Heavy-handed attempts to restrict the marketing to children of foods high fat, salt and sugar are increasingly impacting brands’ ability to connect with older audiences. Restrictions in Chile have gone so far that some companies have exited the market. UK regulators are talking about watershed bans. Canada is developing far-reaching restrictions of their own. Regulators in countries as diverse as India, Israel, South Africa and Australia have been inspired by the Chilean restrictions… brands are under pressure the world over to come up with credible alternatives to statutory controls.
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Webinar: The future of agency rosters
Read more about "Webinar: The future of agency rosters"In this webinar with The Observatory International, you will learn about what WFA members are looking for from their rosters in the future and how they might go about fulfilling their evolving needs.
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Content marketing
Webinar: Content in a connected world
Read more about "Webinar: Content in a connected world"In this hyperconnected world, how we can make our proposal relevant?
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Cannes LionsWFA talks Better Marketing: Platform challenges
Read more about "WFA talks Better Marketing: Platform challenges"At Cannes Lions 2018, global CMOs shared their views on digital platforms: David Wheldon (RBS), Roel de Vries (Nissan), Antonio Lucio (former HP), Keith Weed (Unilever), Syl Saller (Diageo), Jane Wakely (Mars)
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Brand purposeCannes Lions
WFA talks Better Marketing: Purpose
Read more about "WFA talks Better Marketing: Purpose"At Cannes Lions 2018, global CMOs shared their views on purpose in marketing: Keith Weed (Unilever), Roel de Vries (Nissan), Antonio Lucio (former HP), Jane Wakely (Mars), Syl Saller (Diageo), Raja Rajamannar (Mastercard), David Wheldon (RBS)
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Cannes Lions
WFA talks Better Marketing: The death of advertising?
Read more about "WFA talks Better Marketing: The death of advertising?"At Cannes Lions 2018, global CMOs shared their views on the future of advertising: Raja Rajamannar (Mastercard), Marc Mathieu (Samsung), Ian Wilson (Heineken), Jane Wakely (Mars), David Wheldon (RBS), Roel de Vries (Nissan), Antonio Lucio (former HP)
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Cannes Lions
WFA talks Better Marketing: Data opportunities
Read more about "WFA talks Better Marketing: Data opportunities"At Cannes Lions 2018, global CMOs shared their views on the challenges and opportunities brought along by data: Antonio Lucio (former HP), Roel de Vries (Nissan), Ian Wilson (Heineken), Keith Weed (Unilever), Jane Wakely (Mars), Raja Rajamannar (Mastercard)
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Agency managementCannes Lions
WFA talks Better Marketing: The future of the agency model
Read more about "WFA talks Better Marketing: The future of the agency model"At Cannes Lions 2018, global CMOs shared their views on the future of the agency model: Raja Rajamannar (Mastercard), Syl Saller (Diageo), David Wheldon (RBS), Ian Wilson (Heineken)
