Get analysis, insight & opinions from the world's top marketers.
Sign up to our newsletter.
RSS Feed
-
Webinar: Global Agency Remuneration & Performance Incentives in 2015
Read more about "Webinar: Global Agency Remuneration & Performance Incentives in 2015"Much has changed in recent years with the growth in agency proliferation, improved analytics and the growth in social. This in-depth webinar with R3 will cover agency remuneration and the use of performance incentives in 2015.
-
Media & analyticsSurvey on ROMI - Your approach & measurement
Read more about "Survey on ROMI - Your approach & measurement"Survey to determine the reasons for tracking Return On Marketing Investment, how this is approached globally, the metrics used and individuals involved.
-
Digital media transformationMedia transformationSurvey on digital investment trends and digital agency management
Read more about "Survey on digital investment trends and digital agency management"Survey looking at current and future projected digital marketing investment trends among WFA members.
-
Agency managementMarketing procurementMarketing capabilitiesMarketing procurementSurvey on digital recruitment agencies used by clients
Read more about "Survey on digital recruitment agencies used by clients"Survey to determine which agencies are used by clients to recruit senior digital analyst talent, in the UK and mainland Europe.
-
Agency managementSurvey on adserving management & payment
Read more about "Survey on adserving management & payment"Survey on ad-server management, including the number of suppliers worked with globally and whether this is increasing or being consolidated.
-
Marketing procurementMarketing procurementBenchmark on cost variation in rate cards
Read more about "Benchmark on cost variation in rate cards"Benchmark on variation in costs from creative agencies in relation to project rate cards vs. retainer rate cards.
-
Agency managementMarketing procurementMarketing structureMarketing organisationMarketing procurementBenchmark on splitting strategic media planning from buying
Read more about "Benchmark on splitting strategic media planning from buying"Benchmark survey on whether clients have currently or previously aligned strategic media planning with a full service/creative agency and buying with a separate (media) agency.
-
Agency managementMarketing procurementMarketing procurementBenchmark on health and safety compliance and media agency contracts
Read more about "Benchmark on health and safety compliance and media agency contracts"Benchmark on whether clients have sight of the impact of health and safety compliance on media agency contracts.
-
Marketing structureMarketing organisationSurvey on media management in the US
Read more about "Survey on media management in the US"Survey on client-side media management in the US, including the level of optimisation the market allows, the prevalence of media auditing and typical client-side resource levels.
-
Agency managementMarketing procurementMarketing technologyMarketing organisationMarketing procurementMarketing technologyBenchmark on working with digital asset management suppliers
Read more about "Benchmark on working with digital asset management suppliers"Benchmark on working with digital asset management suppliers and software providers who implement workflow management.
-
Marketing procurementMarketing procurementBenchmark on creative and digital agency rates 2015
Read more about "Benchmark on creative and digital agency rates 2015"Benchmark on average creative and digital agency rates across primary agency roles, covering major markets w/w.
-
Guide on Global Agency Remuneration Trends and the use of performance metrics (2014)
Read more about "Guide on Global Agency Remuneration Trends and the use of performance metrics (2014)"A WFA report on how global trends in performance based remuneration are evolving, and how metrics are weighted by agency type.
-
Agency managementMarketing procurementMarketing procurementBenchmark on recommended experiential and event agencies
Read more about "Benchmark on recommended experiential and event agencies"Benchmark on recommended experiential and event agencies with capabilities around mass sampling and total event management.
-
Marketing procurementMarketing procurementBenchmark on recommended ad production suppliers
Read more about "Benchmark on recommended ad production suppliers"Benchmark on recommended ad production networks and production adaptation companies.
-
Trends & forecastsAd techAgency managementMedia & analyticsPrivacy & techGuide to Programmatic Media (2014)
Read more about "Guide to Programmatic Media (2014)"An introduction and guide to the programmatic media landscape, with focus on the suppliers and the different models of trading desks available to advertisers.
-
Marketing procurementMarketing procurementSurvey on sourcing events
Read more about "Survey on sourcing events"Survey on how members source Events marketing suppliers, looking at procurement category coverage, average spend by supplier type and remuneration.
-
Guidelines on client-agency relations and best practice in the pitch process (2013)
Read more about "Guidelines on client-agency relations and best practice in the pitch process (2013)"This document provides recommendations for both parties, the agency and the client, on how organize, conduct and conclude a pitch process leading to a new client-agency relationship.
Member-only content. Please log in to access this guide.
-
Marketing procurementMarketing procurementSurvey on evolution of payment terms
Read more about "Survey on evolution of payment terms"Survey on how payment terms, supplier financing and pre-payments vary by supplier type.
-
Agency managementMarketing procurementMarketing procurementSurvey on sourcing PR
Read more about "Survey on sourcing PR"Survey on how members source Public Relations suppliers and agencies, the trends within the category and how investment is evolving.
-
Marketing procurementMarketing procurementSurvey on sourcing print suppliers
Read more about "Survey on sourcing print suppliers"Survey on category management of Print - working with suppliers, regional print hub models, remunerations and use of print management companies.
- Previous page
- 1
- ...
- 15
- 16
- 17
- 18
- Next page
