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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Webinar: The integrated agency of the future
    Video
    Agency management

    Webinar: The integrated agency of the future

    WFA, Flock, McDonald's

    Webinar with Flock Associates & McDonald’s on their project to create an “agency of the future”: a customized, hybrid solution created to purposefully blur the lines between digital, tech, creative & content production resources

    Read more about "Webinar: The integrated agency of the future"
  2. Webinar: AVMSD revision
    Video
    Advertising & policy

    Webinar: AVMSD revision

    WFA

    Everything you need to know about the revision of the EU AVMS Directive from the marketers' perspective

    Read more about "Webinar: AVMSD revision"
  3. Webinar: What is the future of insights?
    Video

    Webinar: What is the future of insights?

    WFA, System1

    In this webinar, BrainJuicer's (now System1) Chief Juicer and CEO, John Kearon, explores the findings of the Future of Insights Project.

    Read more about "Webinar: What is the future of insights?"
  4. Webinar: How to Raise your Game and Win in Programmatic
    Video

    Webinar: How to Raise your Game and Win in Programmatic

    WFA, DataXu

    James Sampson, Asia Pacific VP & GM at DataXu, continues on from the successful WFA Workshop on Programmatic Buying earlier in 2016 to discuss how brands can elevate their current efforts towards improved levels of programmatic success.

    Read more about "Webinar: How to Raise your Game and Win in Programmatic"
  5. Webinar on ANA/K2 transparency investigation: findings and recommendations
    Video

    Webinar on ANA/K2 transparency investigation: findings and recommendations

    WFA, Ebiquity

    Nick Manning, CSO of Ebiquity will share recommendations, jointly created with the ANA, following the widely publicised K2 investigation.

    Read more about "Webinar on ANA/K2 transparency investigation: findings and recommendations"
  6. Webinar: Generating actionable insights from online communities
    Video

    Webinar: Generating actionable insights from online communities

    WFA, CSpace

    WFA partners with CSpace to offer members interested in market research and consumer insights a chance to learn about trends in managing online communities.

    Read more about "Webinar: Generating actionable insights from online communities"
  7. Webinar: Sourcing ad production
    Video
    Marketing procurementMarketing procurement

    Webinar: Sourcing ad production

    WFA, APR

    In-depth webinar with Advertising Production Resources (APR) on sourcing ad production for WFA members

    Read more about "Webinar: Sourcing ad production"
  8. Report on global media transformation
    BenchmarkVideo
    Agency managementMarketing strategyDigital media transformationMarketing strategy

    Report on global media transformation

    WFA

    Client-side media roles are undergoing considerable change in response to the digitisation of media. How prepared are clients are for the future and what do we need from our agency (and other ecosystem) partners? Find out below.

    Read more about "Report on global media transformation"
  9. Webinar: The journey towards customer-centricity
    Video
    Marketing effectivenessDigital media transformation

    Webinar: The journey towards customer-centricity

    WFA, Circus Street

    The disruptive nature of digital continues to open up new channels, generating new communication opportunities between businesses and their customers. In this webinar, Circus Street co-founder Richard Townsend looks at what it takes to become a more customer-centric organisation, as well as the challenges and opportunities within ‘digital transformation’.

    Read more about "Webinar: The journey towards customer-centricity"
  10. Webinar: Ad fraud guidance for media investors
    Video

    Webinar: Ad fraud guidance for media investors

    WFA

    In this webinar, WFA will present the headlines from our ad fraud guidance, explaining the challenges we are facing as an industry and as individual companies, as well as exploring potential solutions companies can put in place internally and externally.

    Read more about "Webinar: Ad fraud guidance for media investors"
  11. Webinar: Driving digital transformation through social newsrooms
    Video

    Webinar: Driving digital transformation through social newsrooms

    WFA, Brilliant Noise

    In this webinar, Antony Mayfield from Brilliant Noise talks about the pivotal role the newsroom has played as part of the digital transformation for several companies.

    Read more about "Webinar: Driving digital transformation through social newsrooms"
  12. Webinar on Reciprocity: The future of comms planning?
    Video
    CMO Forum

    Webinar on Reciprocity: The future of comms planning?

    WFA, Naked

    In this webinar, Naked Communication's Will Collin explains why he believes the future of comms planning - and marketing communications more generally - lies not in engagement but in reciprocity.

    Read more about "Webinar on Reciprocity: The future of comms planning?"
  13. Webinar: Marketing Procurement Business Intelligence
    Video
    Marketing procurementMarketing procurement

    Webinar: Marketing Procurement Business Intelligence

    WFA, Decideware

    Webinar with Decideware explores how marketing sourcing teams can better leverage data to make smarter, more effective strategic sourcing decisions

    Read more about "Webinar: Marketing Procurement Business Intelligence"
  14. Webinar on Programmatic Media: Seeing Through the Financial Fog
    Video

    Webinar on Programmatic Media: Seeing Through the Financial Fog

    WFA, AdFin

    Webinar featuring Andrew Altersohn, CEO of AD/FIN

    Read more about "Webinar on Programmatic Media: Seeing Through the Financial Fog"
  15. Webinar: Global Agency Remuneration & Performance Incentives in 2015
    Video

    Webinar: Global Agency Remuneration & Performance Incentives in 2015

    WFA, R3

    Much has changed in recent years with the growth in agency proliferation, improved analytics and the growth in social. This in-depth webinar with R3 will cover agency remuneration and the use of performance incentives in 2015.

    Read more about "Webinar: Global Agency Remuneration & Performance Incentives in 2015"
  16. Webinar: Managing music rights more effectively
    Video
    Marketing procurementMarketing procurement

    Webinar: Managing music rights more effectively

    WFA, Resilient Music LLP

    Webinar featuring Richard Kirstein, founding partner at Resilient Music LLP, sharing his experience on the evolution of the music rights landscape, and what global marketers need to know to stay ahead of the curve

    Read more about "Webinar: Managing music rights more effectively"