Created by the EVSG (European Viewability Steering Group - made up of WFA, EACA and IAB Europe), these principles are designed to ensure that harmonised best practice standards and guidelines are applied to the measurement and trading of viewable digital advertising across all markets in Europe (and beyond). They are designed to help our industry to achieve the following common goals:

1. To raise minimum quality standards in digital advertising measurement for all stakeholders across Europe.
2. To measure digital ad exposure which is deemed a key step to increasing confidence in digital ad trading.
3. To enhance the (internet) user experience in the context of changing user expectations.
4. To improve confidence in the digital ad environment.

 WFA member survey. For additional details, please log in.

In this webinar, WFA will present the headlines from our ad fraud guidance, explaining the challenges we are facing as an industry and as individual companies, as well as exploring potential solutions companies can put in place internally and externally.

Ad fraud likely to exceed $50bn globally by 2025 on current trends second only to the drugs trade as a source of income for organized crime Advertisers are the only victims. Agencies, vendors and media owners still benefit, albeit unintentionally, from fees and commission when fraud occurs Brands should apply caution to their digital investment until the advertising technology industry takes decisive action to deal effectively with the problem

This WFA survey offers insights into the level of ad fraud exposure global marketers are aware of, the areas where it is seen to be most concentrated, and the solutions that brands can consider. 

Survey to determine the reasons for tracking Return On Marketing Investment, how this is approached globally, the metrics used and individuals involved.