Survey on digital attribution modelling

Survey on digital attribution modelling

1 minute read

Survey to identify whether attribution modelling is conducted, the reasons for doing this, models used and benefits identified.

Article details

  • Author:WFA

    WFA

Benchmark
5 August 2015

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Tags: Ad techBenchmarkMediaMedia ForumInsightsData-driven marketingAd fraudAudience measurement

Article details

  • Author:WFA

    WFA

Benchmark
5 August 2015

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