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Advertising & policyRAC Programme Meeting Overview (September 2024)
Read more about "RAC Programme Meeting Overview (September 2024)"Meeting overview and presentations from WFA’s Responsible Advertising and Children (RAC) meeting on 25 September 2024
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Advertising & policyDigital policyPAG Meeting Overview (September 2024)
Read more about "PAG Meeting Overview (September 2024)"Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 24 September 2024
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Advertising & policyWFA Regulatory Tracker: Gen AI Transparency Obligations
Read more about "WFA Regulatory Tracker: Gen AI Transparency Obligations"An overview of AI transparency obligations key markets globally
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Advertising & policyCo-operation between marketing and policy experts reaches unprecedented levels in Latin America
Read more about "Co-operation between marketing and policy experts reaches unprecedented levels in Latin America"Levels of cooperation between marketing and policy teams in LATAM outscore that of their global counterparts, shows new WFA research
Responsible marketing and brand purpose, the main areas for collaboration
WFA mebers can download the findings in Spanish here
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Advertising & policyAIEU AI Act
Read more about "EU AI Act"WFA has developed a briefing on the EU AI Act, outlining the key provisions and potential implications for advertisers
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Advertising & policyAI
Responsible AI principles
Read more about "Responsible AI principles"An overview of the most commonly adopted responsible AI principles guiding brands’ use of generative AI
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Advertising & policyDigital policy
PAG Meeting Overview (June 2024)
Read more about "PAG Meeting Overview (June 2024)"Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 11 June 2024
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Advertising & policyCannes LionsCMOCMO ForumCMO Forum Meeting Overview, Cannes (June 2024)
Read more about "CMO Forum Meeting Overview, Cannes (June 2024)"Overview of the WFA CMO Forum held in person in Cannes
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Advertising & policyInclusive marketingSurvey: DEI in Content Production
Read more about "Survey: DEI in Content Production"WFA member survey exploring company maturity and practices related to DEI in content production.
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Advertising & policyDigital policyAI
AI Community meeting overview (April 2024)
Read more about "AI Community meeting overview (April 2024)"Overview of the AI Community meeting held remotely on 24 April 2024.
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Advertising & policyDigital policyThe DSA implementation and enforcement tracker
Read more about "The DSA implementation and enforcement tracker"A tracker of the implementation measures taken by key online platforms to meet the advertising-related obligations in the EU’s Digital Services Act, and of the enforcement cases of relevance to advertisers.
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Advertising & policyDigital policyPrivacy & tech
TPA Taskforce overview (April 2024)
Read more about "TPA Taskforce overview (April 2024)"Overview of the Transparency in Political Advertising (TPA) Taskforce meeting held remotely on 4 April 2024
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Advertising & policyDigital policyPrivacy & techDGX meeting overview (March 2024)
Read more about "DGX meeting overview (March 2024)"Overview of the Digital Governance Exchange meeting held in London on 14 March 2024.
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Advertising & policyWFA Benchmark: Environmental Claims findings report
Read more about "WFA Benchmark: Environmental Claims findings report"WFA member benchmark on green claims and how brands are navigating increasing scrutiny
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Advertising & policy
RAC Programme Meeting Overview (February 2024)
Read more about "RAC Programme Meeting Overview (February 2024)"Meeting overview, presentations and briefings from WFA’s Responsible Advertising and Children (RAC) programme meeting on 21 February 2024.
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Advertising & policyDigital policyPAG Meeting Overview (February 2024)
Read more about "PAG Meeting Overview (February 2024)"Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 20 February 2024
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Advertising & policyMarketing effectivenessMarketing technologyMarketing technologyBrands are trailing on data transformation
Read more about "Brands are trailing on data transformation"If there’s one key learning from the latest WFA research on data transformation, it’s that too few companies have yet taken the right actions to cope with the loss of cookies. Tom Ashby, Global Lead, Media Services at WFA, explains.
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Advertising & policyDigital policyGDPR
WFA Submission – 2nd report on the application of the GDPR
Read more about "WFA Submission – 2nd report on the application of the GDPR"WFA’s submission to the European Commission 2024 report on the application of the General Data Protection Regulation (GDPR)
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Advertising & policyDigital policyUnpacking the Digital Services Act: A Q&A session with Google
Read more about "Unpacking the Digital Services Act: A Q&A session with Google"A Q&A session to understand how Google is implementing the Digital Services Act and how it will impact advertising on its services.
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Advertising & policy
The EU’s plans to regulate green claims: what are they and why are they relevant for advertisers?
Read more about "The EU’s plans to regulate green claims: what are they and why are they relevant for advertisers?"WFA has developed a briefing on the EU’s plans to regulate green claims which outlines the key provisions relevant for advertisers.
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Advertising & policy
Green Claims Directive – At-a-glance briefing
Read more about "Green Claims Directive – At-a-glance briefing"In March 2023, the European Commission — the EU’s executive body — published a proposal for a Directive on substantiation and communication of explicit environmental claims (Green Claims directive). The proposal is part of the Commission’s 2020 New Circular Economy Action Plan under the umbrella of its European Green Deal policy, which aims for the EU to be climate neutral by 2050.
