Look after your marketing pence and the pounds will manage themselves. Christine Downton, Associate Partner at The Observatory International, explains how to reduce costs without reducing long-term business growth or affecting your agency relationships.

Clients acknowledge the need to pay more for diversity and sustainability commitments, as value-based compensation continues its steady rise 

Clients challenged on cost of digital work, which has increased by up to 50% 

Agencies face payment terms that now average 60 days

But too many soft KPIs and “the wrong KPIs” are a rising concern

WFA member benchmark on recommended market research & insights agency partners and approaches to benchmarking rates.

A WFA member wanted to understand trends in the membership with respect to how media costs are being tracked.

A member of the WFA Insight Forum requested information from the WFA network to gather perspectives from other WFA peers on agencies or partners that cover trends.

Recent research amongst the WFA network and led in partnership with MediaSense, revealed huge appetite to evolve the conventional ‘working / non-working’ methodology to better address the constantly evolving marketing landscape. 

A member of the Marketing Capability Forum is looking for recommended partners that offer live virtual learning programmes for mid-level team members.